{"id":23195,"date":"2019-10-17T00:00:00","date_gmt":"2019-10-17T00:00:00","guid":{"rendered":"https:\/\/www.bbs.unibo.it\/innovation-talks-fabrizio-perrone\/"},"modified":"2020-03-25T17:12:15","modified_gmt":"2020-03-25T16:12:15","slug":"innovation-talks-fabrizio-perrone","status":"publish","type":"page","link":"https:\/\/www.bbs.unibo.it\/en\/fall-edition-2019\/innovation-talks-fabrizio-perrone\/","title":{"rendered":"Innovation Talks. Fabrizio Perrone"},"content":{"rendered":"<p>The third\u00a0<strong>Innovation Talks<\/strong> will focus on influencer marketing and on how artificial intelligence is helping companies to make their social communication campaigns effective and strategic. The leading company in this sector is <strong>Buzzoole<\/strong>: a former startup born in Naples in 2013, the platform created by <strong>Fabrizio Perrone<\/strong> is today composed\u00a0by a team of over 70 people distributed among the offices in New York, London, Milan, Rome and Naples and is currently active in 176 countries.<\/p>\n<p>At the Community BBS the CEO and Founder will\u00a0talk about the beginning of the project and how the idea of \u200b\u200bproposing to the large companies a strategic partner that leverages micro-influencers has proved to be a short-term success.<\/p>\n<p><em>&#8220;The name<\/em> &#8211; says <strong>Fabrizio Perrone<\/strong> &#8211; <em>comes from the crasis of &#8216;buzz&#8217; (an onomatopoeia that recalls the buzz of a swarm of bees) and &#8216;google&#8217; to indicate the exponential growth in the network of the word-of-mouth phenomenon&#8221;<\/em> .<\/p>\n<p><strong>Fabrizio Perrone&#8217;s Innovation Talk<\/strong> entitled <em>&#8220;Generating value with AI: the art and science of influencer Marketing&#8221;<\/em> will be held on <strong>November 26, 2019 at 6 pm<\/strong>\u00a0at Bologna Business School.<\/p>\n<p style=\"color: #4a4a4a;\"><strong><em>The event, dedicated to BBS Community, will be held in Italian and English with simultaneous translation.<\/em><\/strong><\/p>\n<p style=\"color: #4a4a4a;\"><strong><em>To confirm your participation, it is necessary to click\u00a0<a style=\"color: #2a6496;\" href=\"\/fabrizio-perrone-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a><\/em><\/strong><\/p>\n<p style=\"text-align: center;\"><a href=\"\/wp-content\/uploads\/2020\/03\/INN_PerroneEN.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Download the invitation to the event Innovation Talks.\u00a0Fabrizio Perrone<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The third\u00a0Innovation Talks will focus on influencer marketing and on how artificial intelligence is helping companies to make their social communication campaigns effective and strategic. The leading company in this sector is Buzzoole: a former startup born in Naples in 2013, the platform created by Fabrizio Perrone is today composed\u00a0by a team of over 70 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":23192,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-menu-destra.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-23195","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Innovation Talks. Fabrizio Perrone | BBS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bbs.unibo.it\/en\/fall-edition-2019\/innovation-talks-fabrizio-perrone\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Innovation Talks. Fabrizio Perrone | BBS\" \/>\n<meta property=\"og:description\" content=\"The third\u00a0Innovation Talks will focus on influencer marketing and on how artificial intelligence is helping companies to make their social communication campaigns effective and strategic. 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