{"id":23015,"date":"2018-10-05T00:00:00","date_gmt":"2018-10-05T00:00:00","guid":{"rendered":"https:\/\/www.bbs.unibo.it\/pubblicazioni\/"},"modified":"2020-03-06T09:36:04","modified_gmt":"2020-03-06T09:36:04","slug":"pubblicazioni","status":"publish","type":"page","link":"https:\/\/www.bbs.unibo.it\/en\/martin-lindstrom\/pubblicazioni\/","title":{"rendered":"PUBLICATIONS"},"content":{"rendered":"<p><em>A selection of publications and papers by\u00a0Martin Lindstrom<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/books.google.it\/books\/about\/Small_Data.html?id=UtJbCgAAQBAJ&amp;redir_esc=y\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><span style=\"color: #ff6600;\">Small Data: The Tiny Clues That Uncover Huge Trends\u00a0<\/span><\/strong><\/a><\/p>\n<p class=\"gb-volume-title\" dir=\"ltr\">Martin Lindstrom, Hachette UK, London: 2016<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #ff6600;\"><strong><a href=\"https:\/\/books.google.it\/books?id=4uJ-1KaguZMC&amp;source=gbs_similarbooks\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #ff6600;\">Brand Sense: Sensory Secrets Behind the Stuff We Buy<\/span><\/a><\/strong><\/span><\/p>\n<p class=\"booktitle\">Martin Lindstrom,\u00a0Simon and Schuster,\u00a02010<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #ff6600;\"><strong><a href=\"https:\/\/books.google.it\/books\/about\/Buyology.html?id=67T4RjlBLhoC&amp;redir_esc=y\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #ff6600;\">Buyology: Truth and Lies About What We Buy<\/span><\/a><\/strong><\/span><\/p>\n<p class=\"gb-volume-title\" dir=\"ltr\">Martin Lindstrom, Crown Publishing Group, London: 2008<\/p>\n<p>&nbsp;<\/p>\n<p><strong><span style=\"color: #ff6600;\"><a href=\"https:\/\/www.bbs.unibo.it\/hp\/wp-content\/uploads\/2018\/10\/Broad-sensory-branding.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #ff6600;\">Broad Sensory Branding<\/span><\/a><\/span><\/strong><br \/>\nMartin Lindstrom, (2005) &#8220;Broad sensory branding&#8221;, Journal of Product &amp; Brand Management, Vol. 14 Issue: 2, pp.84-87<\/p>\n<p>&nbsp;<\/p>\n<p><strong><a href=\"https:\/\/www.bbs.unibo.it\/hp\/wp-content\/uploads\/2018\/10\/Branding-is-no-longer-childs-play_Martin-Lindstrom.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Branding is no longer child&#8217;s play!<\/a><\/strong><br \/>\nMartin Lindstrom, (2004) &#8220;Branding is no longer child&#8217;s play!&#8221;, Journal of Consumer Marketing, Vol. 21 Issue: 3, pp.175-182<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A selection of publications and papers by\u00a0Martin Lindstrom &nbsp; Small Data: The Tiny Clues That Uncover Huge Trends\u00a0 Martin Lindstrom, Hachette UK, London: 2016 &nbsp; Brand Sense: Sensory Secrets Behind the Stuff We Buy Martin Lindstrom,\u00a0Simon and Schuster,\u00a02010 &nbsp; Buyology: Truth and Lies About What We Buy Martin Lindstrom, Crown Publishing Group, London: 2008 &nbsp; [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":23013,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-menu-destra.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-23015","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PUBLICATIONS | BBS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bbs.unibo.it\/en\/martin-lindstrom\/pubblicazioni\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PUBLICATIONS | BBS\" \/>\n<meta property=\"og:description\" content=\"A selection of publications and papers by\u00a0Martin Lindstrom &nbsp; Small Data: The Tiny Clues That Uncover Huge Trends\u00a0 Martin Lindstrom, Hachette UK, London: 2016 &nbsp; Brand Sense: Sensory Secrets Behind the Stuff We Buy Martin Lindstrom,\u00a0Simon and Schuster,\u00a02010 &nbsp; Buyology: Truth and Lies About What We Buy Martin Lindstrom, Crown Publishing Group, London: 2008 &nbsp; [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bbs.unibo.it\/en\/martin-lindstrom\/pubblicazioni\/\" \/>\n<meta property=\"og:site_name\" content=\"BBS\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BolognaBusinessSchool\/\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-06T09:36:04+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bbs.unibo.it\/en\/martin-lindstrom\/pubblicazioni\/\",\"url\":\"https:\/\/www.bbs.unibo.it\/en\/martin-lindstrom\/pubblicazioni\/\",\"name\":\"PUBLICATIONS | BBS\",\"isPartOf\":{\"@id\":\"https:\/\/www.bbs.unibo.it\/en\/#website\"},\"datePublished\":\"2018-10-05T00:00:00+00:00\",\"dateModified\":\"2020-03-06T09:36:04+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.bbs.unibo.it\/en\/martin-lindstrom\/pubblicazioni\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bbs.unibo.it\/en\/martin-lindstrom\/pubblicazioni\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.bbs.unibo.it\/en\/martin-lindstrom\/pubblicazioni\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.bbs.unibo.it\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"MARTIN LINDSTROM\",\"item\":\"https:\/\/www.bbs.unibo.it\/en\/martin-lindstrom\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"PUBLICATIONS\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bbs.unibo.it\/en\/#website\",\"url\":\"https:\/\/www.bbs.unibo.it\/en\/\",\"name\":\"BBS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.bbs.unibo.it\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"PUBLICATIONS | BBS","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bbs.unibo.it\/en\/martin-lindstrom\/pubblicazioni\/","og_locale":"en_US","og_type":"article","og_title":"PUBLICATIONS | BBS","og_description":"A selection of publications and papers by\u00a0Martin Lindstrom &nbsp; 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