{"id":22964,"date":"2017-09-08T00:00:00","date_gmt":"2017-09-08T00:00:00","guid":{"rendered":"https:\/\/www.bbs.unibo.it\/articles\/"},"modified":"2020-03-06T09:34:55","modified_gmt":"2020-03-06T09:34:55","slug":"articles","status":"publish","type":"page","link":"https:\/\/www.bbs.unibo.it\/en\/philip-kotler\/articles\/","title":{"rendered":"PUBLICATIONS"},"content":{"rendered":"

A selection of books and articles by Philip Kotler<\/p>\n

 <\/p>\n

 <\/p>\n

Frontiers of the marketing paradigm in the third millennium<\/a><\/strong>
\nPhilip Kottler, Ravi S. Achrol<\/p>\n

How marketers can respond to recession and turbulence<\/a><\/strong>
\nPhilip Kotler, John A. Caslione<\/p>\n

Marketing: An Introduction<\/a><\/strong>
\nPhilip Kotler, Gary Armstrong<\/p>\n

Marketing 3.0: From Products to Customers to the Human Spirit<\/strong><\/a>
\nPhilip Kotler, Hermawan Kartajaya, Iwan Setiawan<\/p>\n

Marketing Management<\/a><\/strong>
\nPhilip Kotler<\/p>\n

Principles of Marketing\u00a0<\/strong><\/a>
\nPhilip Kotler, Gary Armstrong<\/p>\n

Social Marketing: Changing Behaviors for Good<\/strong><\/a>
\nPhilip Kotler, Nancy R. Lee<\/p>\n

Strategic Marketing for Educational Institutions<\/a><\/strong>
\nPhilip Kotler<\/p>\n

Strategic Marketing for Nonprofit Organizations<\/a><\/strong>
\nPhilip Kotler, Alan R. Andreasen<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

A selection of books and articles by Philip Kotler     Frontiers of the marketing paradigm in the third millennium Philip Kottler, Ravi S. Achrol How marketers can respond to recession and turbulence Philip Kotler, John A. Caslione Marketing: An Introduction Philip Kotler, Gary Armstrong Marketing 3.0: From Products to Customers to the Human Spirit […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":22962,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-menu-destra.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-22964","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nPUBLICATIONS | BBS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bbs.unibo.it\/en\/philip-kotler\/articles\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PUBLICATIONS | BBS\" \/>\n<meta property=\"og:description\" content=\"A selection of books and articles by Philip Kotler     Frontiers of the marketing paradigm in the third millennium Philip Kottler, Ravi S. Achrol How marketers can respond to recession and turbulence Philip Kotler, John A. Caslione Marketing: An Introduction Philip Kotler, Gary Armstrong Marketing 3.0: From Products to Customers to the Human Spirit […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bbs.unibo.it\/en\/philip-kotler\/articles\/\" \/>\n<meta property=\"og:site_name\" content=\"BBS\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BolognaBusinessSchool\/\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-06T09:34:55+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bbs.unibo.it\/en\/philip-kotler\/articles\/\",\"url\":\"https:\/\/www.bbs.unibo.it\/en\/philip-kotler\/articles\/\",\"name\":\"PUBLICATIONS | BBS\",\"isPartOf\":{\"@id\":\"https:\/\/www.bbs.unibo.it\/en\/#website\"},\"datePublished\":\"2017-09-08T00:00:00+00:00\",\"dateModified\":\"2020-03-06T09:34:55+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.bbs.unibo.it\/en\/philip-kotler\/articles\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bbs.unibo.it\/en\/philip-kotler\/articles\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.bbs.unibo.it\/en\/philip-kotler\/articles\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.bbs.unibo.it\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Philip Kotler\",\"item\":\"https:\/\/www.bbs.unibo.it\/en\/philip-kotler\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"PUBLICATIONS\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bbs.unibo.it\/en\/#website\",\"url\":\"https:\/\/www.bbs.unibo.it\/en\/\",\"name\":\"BBS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.bbs.unibo.it\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"PUBLICATIONS | BBS","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bbs.unibo.it\/en\/philip-kotler\/articles\/","og_locale":"en_US","og_type":"article","og_title":"PUBLICATIONS | BBS","og_description":"A selection of books and articles by Philip Kotler     Frontiers of the marketing paradigm in the third millennium Philip Kottler, Ravi S. Achrol How marketers can respond to recession and turbulence Philip Kotler, John A. Caslione Marketing: An Introduction Philip Kotler, Gary Armstrong Marketing 3.0: From Products to Customers to the Human Spirit […]","og_url":"https:\/\/www.bbs.unibo.it\/en\/philip-kotler\/articles\/","og_site_name":"BBS","article_publisher":"https:\/\/www.facebook.com\/BolognaBusinessSchool\/","article_modified_time":"2020-03-06T09:34:55+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.bbs.unibo.it\/en\/philip-kotler\/articles\/","url":"https:\/\/www.bbs.unibo.it\/en\/philip-kotler\/articles\/","name":"PUBLICATIONS | BBS","isPartOf":{"@id":"https:\/\/www.bbs.unibo.it\/en\/#website"},"datePublished":"2017-09-08T00:00:00+00:00","dateModified":"2020-03-06T09:34:55+00:00","breadcrumb":{"@id":"https:\/\/www.bbs.unibo.it\/en\/philip-kotler\/articles\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bbs.unibo.it\/en\/philip-kotler\/articles\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.bbs.unibo.it\/en\/philip-kotler\/articles\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.bbs.unibo.it\/en\/"},{"@type":"ListItem","position":2,"name":"Philip Kotler","item":"https:\/\/www.bbs.unibo.it\/en\/philip-kotler\/"},{"@type":"ListItem","position":3,"name":"PUBLICATIONS"}]},{"@type":"WebSite","@id":"https:\/\/www.bbs.unibo.it\/en\/#website","url":"https:\/\/www.bbs.unibo.it\/en\/","name":"BBS","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bbs.unibo.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.bbs.unibo.it\/en\/wp-json\/wp\/v2\/pages\/22964","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bbs.unibo.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.bbs.unibo.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bbs.unibo.it\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bbs.unibo.it\/en\/wp-json\/wp\/v2\/comments?post=22964"}],"version-history":[{"count":1,"href":"https:\/\/www.bbs.unibo.it\/en\/wp-json\/wp\/v2\/pages\/22964\/revisions"}],"predecessor-version":[{"id":33806,"href":"https:\/\/www.bbs.unibo.it\/en\/wp-json\/wp\/v2\/pages\/22964\/revisions\/33806"}],"up":[{"embeddable":true,"href":"https:\/\/www.bbs.unibo.it\/en\/wp-json\/wp\/v2\/pages\/22962"}],"wp:attachment":[{"href":"https:\/\/www.bbs.unibo.it\/en\/wp-json\/wp\/v2\/media?parent=22964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}