{"id":9946,"date":"2019-11-07T00:00:00","date_gmt":"2019-11-07T00:00:00","guid":{"rendered":"https:\/\/www.bbs.unibo.it\/open-program\/artificial-intelligence-machine-learning-for-business-2\/"},"modified":"2026-02-23T11:26:51","modified_gmt":"2026-02-23T10:26:51","slug":"artificial-intelligence-machine-learning-for-business-2","status":"publish","type":"open-program","link":"https:\/\/www.bbs.unibo.it\/en\/open-program\/artificial-intelligence-machine-learning-for-business-2\/","title":{"rendered":"Artificial Intelligence and Generative AI"},"content":{"rendered":"<p>Artificial Intelligence is now a concrete reality that is transforming the way companies operate, make decisions and compete in the global marketplace. This course is designed for business leaders, managers and professionals who wish to be at the forefront of this rapidly evolving landscape.<\/p>\n<p>The course Artificial Intelligence and Generative AI: Strategies and Practical Tools, is designed to provide an in-depth and practical understanding of how AI in general, and generative AI in particular, can be integrated into business processes to improve productivity, accelerate innovation and create value. From data-driven marketing campaign design to large-scale personalised content creation and process optimisation, generative AI offers powerful tools to address modern challenges with innovative solutions.<\/p>\n<p>Generative AI, in particular, represents a leap forward in technological innovation. Advanced artificial intelligence models, such as Large Language Models (LLM), are revolutionising the way companies create content, interact with customers and make strategic decisions. The capabilities to generate text, images, code and even business strategies are opening up new frontiers in terms of efficiency and creativity.<\/p>\n<p>In an increasingly complex and competitive business environment, understanding and applying AI is not only an advantage, but a necessity to stay ahead of the curve. Those who attend this course will understand the basics of Artificial Intelligence and Machine Learning and be able to develop strategies for their business, learn how to identify opportunities, assess return on investment (ROI) and align AI with business objectives to maximise value. Use Generative AI tools to explore the use of Large language models (LLM) and business tools to enhance productivity, improve decision-making and stimulate innovation.<\/p>\n<p>The course is aimed at business leaders and managers who want to integrate AI into their business strategies to optimise processes and stimulate innovation, as well as professionals who want to deepen their technical and practical skills in AI and Machine Learning; Innovators and entrepreneurs interested in leveraging AI to stimulate growth and innovation within their companies.<\/p>\n<p>The program is divided into <strong>2 modules<\/strong>, for a total of 6 didactic sessions to be attended in a weekend formula (Friday and Saturday). It is possible to register for the entire course or for modules individually.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Accreditation<\/strong><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.bbs.unibo.it\/wp-content\/uploads\/2021\/10\/equis.png\" alt=\"EQUIS\" \/><\/p>\n<p>Bologna Business School is\u00a0<strong>EQUIS \u2013 EFMD Quality Improvement System<\/strong>\u00a0accredited, one of the most important international quality assessment and continuous improvement systems for Schools of Management and Business Administration.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Artificial Intelligence is now a concrete reality that is transforming the way companies operate, make decisions and compete in the global marketplace. This course is designed for business leaders, managers and professionals who wish to be at the forefront of this rapidly evolving landscape. The course Artificial Intelligence and Generative AI: Strategies and Practical Tools, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","class_list":["post-9946","open-program","type-open-program","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Artificial Intelligence &amp; Machine Learning for business | BBS Italy<\/title>\n<meta name=\"description\" content=\"Artificial Intelligence and Machine Learning can benefit your business, improve your skills with BBS Open program courses.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bbs.unibo.it\/en\/open-program\/artificial-intelligence-machine-learning-for-business-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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