{"id":9946,"date":"2019-11-07T00:00:00","date_gmt":"2019-11-07T00:00:00","guid":{"rendered":"https:\/\/www.bbs.unibo.it\/open-program\/artificial-intelligence-machine-learning-for-business-2\/"},"modified":"2026-08-11T16:00:07","modified_gmt":"2026-08-11T14:00:07","slug":"artificial-intelligence-machine-learning-for-business-2","status":"publish","type":"open-program","link":"https:\/\/www.bbs.unibo.it\/en\/open-program\/artificial-intelligence-machine-learning-for-business-2\/","title":{"rendered":"Artificial Intelligence and Generative AI"},"content":{"rendered":"<h2>WHY CHOOSE THIS BBS PROGRAM<\/h2>\n<p class=\"isSelectedEnd\"><span style=\"color: #fa4616\"><strong>For you:<\/strong><\/span><\/p>\n<ul data-spread=\"false\">\n<li>Understand the fundamentals of AI, Machine Learning, and Generative AI.<\/li>\n<li>Use AI tools and LLMs to improve productivity and decision-making processes.<\/li>\n<li>Identify concrete use cases, assessing their opportunities, limitations, and risks.<\/li>\n<\/ul>\n<p class=\"isSelectedEnd\"><span style=\"color: #fa4616\"><strong>For your company:<\/strong><\/span><\/p>\n<ul data-spread=\"false\">\n<li>Develop internal capabilities to adopt AI in an informed and responsible way.<\/li>\n<li>Identify applications aligned with business priorities and objectives.<\/li>\n<li>Improve innovation, efficiency, and the quality of decision-making.<\/li>\n<\/ul>\n<p class=\"isSelectedEnd\"><strong>Practical Strategies and Tools<\/strong><\/p>\n<p class=\"isSelectedEnd\">This course explores the use of Artificial Intelligence within the Finance function of manufacturing and service companies, with a focus on how AI can support accounting, finance, and management control processes.<\/p>\n<p class=\"isSelectedEnd\">Artificial Intelligence is now a tangible reality that is transforming the way companies operate, make decisions, and compete in global markets. This course is designed for business leaders, managers, and professionals who want to stay at the forefront of this <strong>rapidly evolving landscape<\/strong>.<\/p>\n<p class=\"isSelectedEnd\">The <strong>Artificial Intelligence and Generative AI: Practical Strategies and Tools<\/strong> course is designed to provide an in-depth and practical understanding of how AI in general, and Generative AI in particular, can be integrated into business processes to improve productivity, accelerate innovation, and create value. From designing data-driven marketing campaigns and creating personalized content at scale to optimizing business processes, Generative AI offers powerful tools to address today\u2019s challenges through innovative solutions.<\/p>\n<p class=\"isSelectedEnd\">Generative AI, in particular, represents a major leap forward in technological innovation. Advanced AI models such as <strong>Large Language Models (LLMs)<\/strong> are transforming the way companies create content, interact with customers, and make strategic decisions. Their ability to generate text, images, code, and even business strategies is opening up new opportunities in terms of efficiency and creativity.<\/p>\n<p class=\"isSelectedEnd\">In an increasingly complex and competitive business environment, understanding and applying AI is no longer simply an advantage, but a necessity for staying competitive. Participants will gain an understanding of the fundamentals of Artificial Intelligence and Machine Learning and learn how to develop AI strategies for their organizations by identifying opportunities, assessing return on investment (ROI), and aligning AI initiatives with business objectives to maximize value.<\/p>\n<p class=\"isSelectedEnd\">They will also learn how to use Generative AI tools, exploring advanced language models (LLMs) and commercial solutions to enhance productivity, improve decision-making processes, and foster innovation.<\/p>\n<p class=\"isSelectedEnd\">The course is designed for business leaders and managers who want to integrate AI into their business strategies to optimize processes and foster innovation, as well as professionals who wish to strengthen their technical and practical expertise in AI and Machine Learning. It is also suitable for innovators and entrepreneurs interested in leveraging AI to drive growth and innovation within their organizations.<\/p>\n<p>The program is structured into <strong>2 modules<\/strong>, for a total of 5 learning sessions delivered in a weekend format (Friday and Saturday). Participants may enroll in the full course or in individual modules.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Accreditation<\/strong><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.bbs.unibo.it\/wp-content\/uploads\/2021\/10\/equis.png\" alt=\"EQUIS\" \/><\/p>\n<p>Bologna Business School is\u00a0<strong>EQUIS \u2013 EFMD Quality Improvement System<\/strong>\u00a0accredited, one of the most important international quality assessment and continuous improvement systems for Schools of Management and Business Administration.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/www.bbs.unibo.it\/wp-content\/uploads\/2026\/05\/FT_2026_BUSINESSEDUCATION_EXECUTIVEEDUCATION_RANKING_RGB-scaled.png\" width=\"182\" height=\"52\" \/><\/p>\n<p>Bologna Business School\u2019s Open Programs are included in the Financial Times Ranking, Executive Education category, 2026.<\/p>\n<div class=\"youtube-responsive-container bg-secondary\"><iframe data-cookieconsent=\"marketing\"  title=\"BBS Open Programs\" width=\"500\" height=\"281\" data-src=\"https:\/\/www.youtube.com\/embed\/ydEbWETczOM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<div class=\"cookieconsent-optout-marketing cookiebot-embed-placeholder bg-white\"><a href=\"javascript:Cookiebot.renew()\">We set up our site so that YouTube does not send cookies to you unless you play the video.<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>WHY CHOOSE THIS BBS PROGRAM For you: Understand the fundamentals of AI, Machine Learning, and Generative AI. Use AI tools and LLMs to improve productivity and decision-making processes. Identify concrete use cases, assessing their opportunities, limitations, and risks. For your company: Develop internal capabilities to adopt AI in an informed and responsible way. Identify applications [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","class_list":["post-9946","open-program","type-open-program","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Artificial Intelligence &amp; Machine Learning for business | BBS Italy<\/title>\n<meta name=\"description\" content=\"Artificial Intelligence and Machine Learning can benefit your business, improve your skills with BBS Open program courses.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bbs.unibo.it\/en\/open-program\/artificial-intelligence-machine-learning-for-business-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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