{"id":9871,"date":"2014-09-01T00:00:00","date_gmt":"2014-09-01T00:00:00","guid":{"rendered":"https:\/\/www.bbs.unibo.it\/open-program\/trade-marketing-sales-management-program\/"},"modified":"2026-03-09T11:57:50","modified_gmt":"2026-03-09T10:57:50","slug":"trade-marketing-sales-management-program","status":"publish","type":"open-program","link":"https:\/\/www.bbs.unibo.it\/en\/open-program\/trade-marketing-sales-management-program\/","title":{"rendered":"Trade Marketing & Sales Management"},"content":{"rendered":"

Trade Marketing and Sales Management were designed to help companies operating in the mass retail trade<\/strong>, to be more effective in managing their distribution channels<\/strong>.<\/p>\n

The course allows those who are in charge of sales<\/strong> and marketing<\/strong> in mass retail trade companies to embrace a spirit of partnership with their customers, on the one hand honing their negotiation skills and on the other improving marketing and sales policies.<\/p>\n

The advantages of having better relationships with distributors are reflected in the sales<\/strong> performances<\/strong>, with a clear economic return. The development of shopper marketing activities allows both producer and distributor to create value intervening along the consumer purchase process.<\/p>\n

Those who attend the course wish to improve their skills also thanks to the exchange of views and opinions with university professors, managers and corporate consultants working in this industry. Together with them, participants will discuss significant experiences for different types of business.<\/p>\n

The program consists of \u00a010\u00a0 days of classroom activities divided into <\/strong>4\u00a0full-time residentials lasting 2\/3 days,\u00a0 that allow participants to acquire the skills and tools to hone their approach to distribution market, sales techniques<\/strong>, managing \u00a0category management<\/strong>\u00a0 and \u00a0shopper marketing activities<\/strong>.<\/p>\n

The teaching approach features a balance between theory and corporate experiences, with individual and group interactive activities, that stimulate the critical analysis of problems and the search for solutions applicable to the reference context.<\/p>\n

To become more aware of the tools that create value in the management of the distribution channels and the point of sale, contact the course director.<\/em><\/p>\n

 <\/p>\n

Accreditation<\/strong><\/p>\n

\"EQUIS\"<\/p>\n

Bologna Business School is\u00a0EQUIS \u2013 EFMD Quality Improvement System<\/strong>\u00a0accredited, one of the most important international quality assessment and continuous improvement systems for Schools of Management and Business Administration.<\/p>\n