{"id":9851,"date":"2014-09-01T00:00:00","date_gmt":"2014-09-01T00:00:00","guid":{"rendered":"https:\/\/www.bbs.unibo.it\/open-program\/digital-marketing-and-communication-2\/"},"modified":"2025-11-06T10:20:58","modified_gmt":"2025-11-06T09:20:58","slug":"digital-marketing-and-communication-2","status":"publish","type":"open-program","link":"https:\/\/www.bbs.unibo.it\/en\/open-program\/digital-marketing-and-communication-2\/","title":{"rendered":"Digital Marketing and Communication"},"content":{"rendered":"<p>The Digital Marketing and Communication Executive Program combines different digital expertise levels to develop an integrated approach among all the <strong>marketing and communication levers<\/strong>.<\/p>\n<p>By drawing a wide-ranging overview of the digital world, it becomes possible to imagine every<strong> offline<\/strong> and <strong>online<\/strong> activity as part of a more complex system. The ability to <strong>evaluate<\/strong> <strong>the situation\u00a0<\/strong>of the company is improved, as well as the ability to<strong> identify targets<\/strong> and <strong>develop a web marketing strategy to achieve them<\/strong>.<\/p>\n<p>Digital advertising topics and measuring of results in relation to investments are dealt with to support the planning of digital campaigns.<\/p>\n<p>The Digital Marketing &amp; Communication Executive Program is ideal for those who are looking for <strong>a more structured opportunity<\/strong> to operate on the web, and the social media the same degree of effectiveness.<\/p>\n<p>The company cases and the real-life experiences will also provide food for thought and more opportunities to exchange views among participants.<\/p>\n<p>The course consists of <strong>10 days<\/strong>, organised in <strong>five two-day residential<\/strong> sessions in a weekend formula (Friday and Saturday). There are <strong>three teaching modules<\/strong> plus a day dedicated to final project work.<\/p>\n<p><em>If you\u2019re looking for new ideas on the digital to be put in practice now, contact the course director to consider your participation.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Accreditation<\/strong><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.bbs.unibo.it\/wp-content\/uploads\/2021\/10\/equis.png\" alt=\"EQUIS\" \/><\/p>\n<p>Bologna Business School is\u00a0<strong>EQUIS \u2013 EFMD Quality Improvement System<\/strong>\u00a0accredited, one of the most important international quality assessment and continuous improvement systems for Schools of Management and Business Administration.<\/p>\n<div class=\"youtube-responsive-container bg-secondary\"><iframe data-cookieconsent=\"marketing\"  title=\"Open Programs\" width=\"500\" height=\"281\" data-src=\"https:\/\/www.youtube.com\/embed\/iNdLW7gdYPc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<div class=\"cookieconsent-optout-marketing cookiebot-embed-placeholder bg-white\"><a href=\"javascript:Cookiebot.renew()\">We set up our site so that YouTube does not send cookies to you unless you play the video.<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Digital Marketing and Communication Executive Program combines different digital expertise levels to develop an integrated approach among all the marketing and communication levers. By drawing a wide-ranging overview of the digital world, it becomes possible to imagine every offline and online activity as part of a more complex system. The ability to evaluate the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","class_list":["post-9851","open-program","type-open-program","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Open Program Digital Marketing and Communication | BBS Italy<\/title>\n<meta name=\"description\" content=\"Corso social media: this advanced program will provide you the best tools and communication strategies in social media marketing, digital PR &amp; e-commerce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bbs.unibo.it\/en\/open-program\/digital-marketing-and-communication-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Open Program Digital Marketing and Communication | BBS Italy\" \/>\n<meta property=\"og:description\" content=\"Corso social media: this advanced program will provide you the best tools and communication strategies in social media marketing, digital PR &amp; e-commerce.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bbs.unibo.it\/en\/open-program\/digital-marketing-and-communication-2\/\" \/>\n<meta property=\"og:site_name\" content=\"BBS\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BolognaBusinessSchool\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-06T09:20:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bbs.unibo.it\/wp-content\/uploads\/2021\/10\/equis.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bbs.unibo.it\/en\/open-program\/digital-marketing-and-communication-2\/\",\"url\":\"https:\/\/www.bbs.unibo.it\/en\/open-program\/digital-marketing-and-communication-2\/\",\"name\":\"Open Program Digital Marketing and Communication | BBS Italy\",\"isPartOf\":{\"@id\":\"https:\/\/www.bbs.unibo.it\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.bbs.unibo.it\/en\/open-program\/digital-marketing-and-communication-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.bbs.unibo.it\/en\/open-program\/digital-marketing-and-communication-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bbs.unibo.it\/wp-content\/uploads\/2021\/10\/equis.png\",\"datePublished\":\"2014-09-01T00:00:00+00:00\",\"dateModified\":\"2025-11-06T09:20:58+00:00\",\"description\":\"Corso social media: this advanced program will provide you the best tools and communication strategies in social media marketing, digital PR & e-commerce.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.bbs.unibo.it\/en\/open-program\/digital-marketing-and-communication-2\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bbs.unibo.it\/en\/open-program\/digital-marketing-and-communication-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.bbs.unibo.it\/en\/open-program\/digital-marketing-and-communication-2\/#primaryimage\",\"url\":\"https:\/\/www.bbs.unibo.it\/wp-content\/uploads\/2021\/10\/equis.png\",\"contentUrl\":\"https:\/\/www.bbs.unibo.it\/wp-content\/uploads\/2021\/10\/equis.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.bbs.unibo.it\/en\/open-program\/digital-marketing-and-communication-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.bbs.unibo.it\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Open Program\",\"item\":\"https:\/\/www.bbs.unibo.it\/en\/open-program\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Digital Marketing and Communication\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bbs.unibo.it\/en\/#website\",\"url\":\"https:\/\/www.bbs.unibo.it\/en\/\",\"name\":\"BBS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.bbs.unibo.it\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Open Program Digital Marketing and Communication | BBS Italy","description":"Corso social media: this advanced program will provide you the best tools and communication strategies in social media marketing, digital PR & e-commerce.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bbs.unibo.it\/en\/open-program\/digital-marketing-and-communication-2\/","og_locale":"en_US","og_type":"article","og_title":"Open Program Digital Marketing and Communication | BBS Italy","og_description":"Corso social media: this advanced program will provide you the best tools and communication strategies in social media marketing, digital PR & e-commerce.","og_url":"https:\/\/www.bbs.unibo.it\/en\/open-program\/digital-marketing-and-communication-2\/","og_site_name":"BBS","article_publisher":"https:\/\/www.facebook.com\/BolognaBusinessSchool\/","article_modified_time":"2025-11-06T09:20:58+00:00","og_image":[{"url":"https:\/\/www.bbs.unibo.it\/wp-content\/uploads\/2021\/10\/equis.png","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.bbs.unibo.it\/en\/open-program\/digital-marketing-and-communication-2\/","url":"https:\/\/www.bbs.unibo.it\/en\/open-program\/digital-marketing-and-communication-2\/","name":"Open Program Digital Marketing and Communication | BBS Italy","isPartOf":{"@id":"https:\/\/www.bbs.unibo.it\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.bbs.unibo.it\/en\/open-program\/digital-marketing-and-communication-2\/#primaryimage"},"image":{"@id":"https:\/\/www.bbs.unibo.it\/en\/open-program\/digital-marketing-and-communication-2\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bbs.unibo.it\/wp-content\/uploads\/2021\/10\/equis.png","datePublished":"2014-09-01T00:00:00+00:00","dateModified":"2025-11-06T09:20:58+00:00","description":"Corso social media: this advanced program will provide you the best tools and communication strategies in social media marketing, digital PR & e-commerce.","breadcrumb":{"@id":"https:\/\/www.bbs.unibo.it\/en\/open-program\/digital-marketing-and-communication-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bbs.unibo.it\/en\/open-program\/digital-marketing-and-communication-2\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bbs.unibo.it\/en\/open-program\/digital-marketing-and-communication-2\/#primaryimage","url":"https:\/\/www.bbs.unibo.it\/wp-content\/uploads\/2021\/10\/equis.png","contentUrl":"https:\/\/www.bbs.unibo.it\/wp-content\/uploads\/2021\/10\/equis.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.bbs.unibo.it\/en\/open-program\/digital-marketing-and-communication-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.bbs.unibo.it\/en\/"},{"@type":"ListItem","position":2,"name":"Open Program","item":"https:\/\/www.bbs.unibo.it\/en\/open-program\/"},{"@type":"ListItem","position":3,"name":"Digital Marketing and Communication"}]},{"@type":"WebSite","@id":"https:\/\/www.bbs.unibo.it\/en\/#website","url":"https:\/\/www.bbs.unibo.it\/en\/","name":"BBS","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bbs.unibo.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.bbs.unibo.it\/en\/wp-json\/wp\/v2\/open-program\/9851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bbs.unibo.it\/en\/wp-json\/wp\/v2\/open-program"}],"about":[{"href":"https:\/\/www.bbs.unibo.it\/en\/wp-json\/wp\/v2\/types\/open-program"}],"author":[{"embeddable":true,"href":"https:\/\/www.bbs.unibo.it\/en\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":15,"href":"https:\/\/www.bbs.unibo.it\/en\/wp-json\/wp\/v2\/open-program\/9851\/revisions"}],"predecessor-version":[{"id":144667,"href":"https:\/\/www.bbs.unibo.it\/en\/wp-json\/wp\/v2\/open-program\/9851\/revisions\/144667"}],"wp:attachment":[{"href":"https:\/\/www.bbs.unibo.it\/en\/wp-json\/wp\/v2\/media?parent=9851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}