{"id":156543,"date":"2026-08-05T14:57:40","date_gmt":"2026-08-05T12:57:40","guid":{"rendered":"https:\/\/www.bbs.unibo.it\/?post_type=open-program&#038;p=156543"},"modified":"2026-08-27T14:39:32","modified_gmt":"2026-08-27T12:39:32","slug":"ai-and-marketing","status":"publish","type":"open-program","link":"https:\/\/www.bbs.unibo.it\/en\/open-program\/ai-and-marketing\/","title":{"rendered":"AI and Marketing"},"content":{"rendered":"<p><strong>WHY THIS PROGRAM AT BBS:<\/strong><\/p>\n<p><span style=\"color: #fa4616;\"><strong>For you:<\/strong><\/span><\/p>\n<ul>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">understand the strategic implications of AI for marketing<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">discover how Generative AI is transforming branding, communication and customer analytics<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">gain practical AI tools applied to real cases<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">learn to evaluate AI investment and adoption strategies<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">understand the ethical and governance implications of AI<\/li>\n<\/ul>\n<p><span style=\"color: #fa4616;\"><strong>For your company:<\/strong><\/span><\/p>\n<ul>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">identify the highest-value opportunities for applying AI to marketing<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">strengthen customer intelligence, branding and communication capabilities<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">improve marketing effectiveness through AI-enabled analytics and decision-making<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">develop responsible AI governance<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">build a sustainable competitive advantage through AI<\/li>\n<\/ul>\n<p><strong>Artificial Intelligence is reshaping every aspect of marketing,<\/strong> from customer intelligence and branding to content creation, analytics and strategic decision-making. While AI offers unprecedented opportunities, organizations increasingly face critical questions about where to invest, how to create value responsibly, and how to <strong>integrate AI into marketing processes and organizational strategy<\/strong>.<\/p>\n<p>This programme provides executives and professionals with <strong>the knowledge and practical tools<\/strong> needed to understand, apply and lead Artificial Intelligence in marketing. Combining strategic perspectives with hands-on applications, participants will explore Generative AI, customer intelligence, branding, marketing analytics and AI-enabled decision-making before addressing the broader organizational and governance challenges associated with responsible AI adoption.<\/p>\n<p>Delivered by internationally recognised scholars, the programme follows a progressive learning journey, from understanding AI fundamentals, to applying AI across marketing functions, and ultimately leading AI-enabled transformation in organizations.<\/p>\n<p><strong>ACCREDITATIONS AND RANKING<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-74573\" src=\"https:\/\/www.bbs.unibo.it\/wp-content\/uploads\/2021\/10\/equis.png\" alt=\"\" width=\"189\" height=\"90\" \/><\/p>\n<p>Bologna Business School is<strong> EQUIS \u2013 EFMD Quality Improvement System<\/strong> accredited, one of the most important international quality assessment and continuous improvement systems for Schools of Management and Business Administration.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/www.bbs.unibo.it\/wp-content\/uploads\/2026\/05\/FT_2026_BUSINESSEDUCATION_EXECUTIVEEDUCATION_RANKING_RGB-scaled.png\" width=\"224\" height=\"64\" \/><\/p>\n<p>Bologna Business School&#8217;s Open Programs are included in the Financial Times Ranking, Executive Education category, 2026.<\/p>\n<div class=\"youtube-responsive-container bg-secondary\"><iframe data-cookieconsent=\"marketing\"  title=\"BBS Open Programs\" width=\"500\" height=\"281\" data-src=\"https:\/\/www.youtube.com\/embed\/ydEbWETczOM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<div class=\"cookieconsent-optout-marketing cookiebot-embed-placeholder bg-white\"><a href=\"javascript:Cookiebot.renew()\">We set up our site so that YouTube does not send cookies to you unless you play the video.<\/a><\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>WHY THIS PROGRAM AT BBS: For you: understand the strategic implications of AI for marketing discover how Generative AI is transforming branding, communication and customer analytics gain practical AI tools applied to real cases learn to evaluate AI investment and adoption strategies understand the ethical and governance implications of AI For your company: identify the [&hellip;]<\/p>\n","protected":false},"author":47,"featured_media":0,"menu_order":0,"template":"","class_list":["post-156543","open-program","type-open-program","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI and Marketing | BBS<\/title>\n<meta name=\"robots\" content=\"index, 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