{"id":145005,"date":"2025-11-12T09:32:45","date_gmt":"2025-11-12T08:32:45","guid":{"rendered":"https:\/\/www.bbs.unibo.it\/?post_type=open-program&#038;p=145005"},"modified":"2026-02-20T11:26:20","modified_gmt":"2026-02-20T10:26:20","slug":"augmented-marketing","status":"publish","type":"open-program","link":"https:\/\/www.bbs.unibo.it\/en\/open-program\/augmented-marketing\/","title":{"rendered":"AI-AUGMENTED MARKETING"},"content":{"rendered":"<h2>WHY THIS PROGRAM AT BBS:<\/h2>\n<p><span style=\"color: #fa4616\"><strong>For you:<\/strong><\/span><\/p>\n<ul data-start=\"188\" data-end=\"398\">\n<li data-start=\"188\" data-end=\"323\">\n<p data-start=\"190\" data-end=\"323\">gain a deeper understanding of how your decisions impact other areas, making decision-making processes smoother and more effective.<\/p>\n<\/li>\n<li data-start=\"324\" data-end=\"398\">\n<p data-start=\"326\" data-end=\"398\">develop an integrated view of business functions and managerial tools.<\/p>\n<\/li>\n<\/ul>\n<p><span style=\"color: #fa4616\"><strong>For your company:<\/strong><\/span><\/p>\n<ul data-start=\"424\" data-end=\"559\">\n<li data-start=\"424\" data-end=\"481\">\n<p data-start=\"426\" data-end=\"481\">enhance, motivate, and retain talented professionals.<\/p>\n<\/li>\n<li data-start=\"482\" data-end=\"559\">\n<p data-start=\"484\" data-end=\"559\">improve managers\u2019 performance and their ability to drive business growth.<\/p>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p data-start=\"566\" data-end=\"788\">In an era where Artificial Intelligence is reshaping entire industries, this Open Program guides marketing and communication professionals through a real transformation journey: from automation to augmented intelligence.<\/p>\n<p data-start=\"790\" data-end=\"1104\">This is not a technical course, but an experience designed for those who want to lead change and rethink marketing roles, processes, and metrics. The goal is to integrate the power of AI with uniquely human capabilities \u2014 creativity, empathy, and strategic judgment \u2014 to generate authentic and sustainable value.<\/p>\n<p data-start=\"790\" data-end=\"1104\">Through a combination of theoretical and practical modules, along with a final workshop, participants will learn to understand, apply, and design \u201caugmented\u201d marketing strategies, where humans and machines collaborate to create next-generation insights, experiences, and relationships.<\/p>\n<p data-start=\"790\" data-end=\"1104\"><strong>Accreditation<\/strong><\/p>\n<p data-start=\"1453\" data-end=\"1702\"><img decoding=\"async\" src=\"https:\/\/www.bbs.unibo.it\/wp-content\/uploads\/2021\/10\/equis.png\" alt=\"EQUIS\" \/><\/p>\n<p data-start=\"1453\" data-end=\"1702\">Bologna Business School is accredited by <strong>EQUIS \u2013 EFMD Quality Improvement System<\/strong>, one of the most important international systems for assessing and promoting the quality and continuous improvement of management and business administration schools.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>WHY THIS PROGRAM AT BBS: For you: gain a deeper understanding of how your decisions impact other areas, making decision-making processes smoother and more effective. develop an integrated view of business functions and managerial tools. For your company: enhance, motivate, and retain talented professionals. improve managers\u2019 performance and their ability to drive business growth. &nbsp; [&hellip;]<\/p>\n","protected":false},"author":143,"featured_media":0,"menu_order":0,"template":"","class_list":["post-145005","open-program","type-open-program","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AI-AUGMENTED MARKETING | BBS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bbs.unibo.it\/en\/open-program\/augmented-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI-AUGMENTED MARKETING | BBS\" \/>\n<meta property=\"og:description\" content=\"WHY THIS PROGRAM AT BBS: For you: gain a deeper understanding of how your decisions impact other areas, making decision-making processes smoother and more effective. develop an integrated view of business functions and managerial tools. 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