{"id":143334,"date":"2025-10-02T22:07:10","date_gmt":"2025-10-02T20:07:10","guid":{"rendered":"https:\/\/www.bbs.unibo.it\/?post_type=open-program&#038;p=143334"},"modified":"2025-12-13T11:16:15","modified_gmt":"2025-12-13T10:16:15","slug":"marketing-strategy-and-growth","status":"publish","type":"open-program","link":"https:\/\/www.bbs.unibo.it\/en\/open-program\/marketing-strategy-and-growth\/","title":{"rendered":"MARKETING STRATEGY AND GROWTH"},"content":{"rendered":"<p data-start=\"47\" data-end=\"101\"><strong data-start=\"47\" data-end=\"101\">From Strategy to Market: Tools to Drive B2B Growth<\/strong><\/p>\n<p data-start=\"103\" data-end=\"455\">The Open Program in Marketing Strategy and Growth is designed to immediately apply every method and tool to real-world business cases\u2014transforming theory into measurable growth. Participants will learn advanced methodologies and tools to generate new demand, expand into new markets, and maximize the value of existing customers.<\/p>\n<p data-start=\"457\" data-end=\"654\">This program is aimed at marketing and strategy managers and professionals who want to strengthen their ability to plan and implement growth strategies in complex and dynamic business environments.<\/p>\n<p data-start=\"656\" data-end=\"955\">Each module concludes with a tangible output: a written Value Proposition, a lead generation campaign, an LTV strategy, a Go-To-Market Plan. Participants will be equipped to tackle growth challenges with a focus on innovative, applicable methods that deliver real impact in their professional roles.<\/p>\n<p data-start=\"957\" data-end=\"1137\">The faculty is made up of professionals who work daily in complex B2B environments, bringing not only hands-on experience to the classroom, but also proven, field-tested solutions.<\/p>\n<p><strong>Accreditation<\/strong><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.bbs.unibo.it\/wp-content\/uploads\/2021\/10\/equis.png\" alt=\"EQUIS\" \/><\/p>\n<p>Bologna Business School is\u00a0<strong>EQUIS \u2013 EFMD Quality Improvement System<\/strong>\u00a0accredited, one of the most important international quality assessment and continuous improvement systems for Schools of Management and Business Administration.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From Strategy to Market: Tools to Drive B2B Growth The Open Program in Marketing Strategy and Growth is designed to immediately apply every method and tool to real-world business cases\u2014transforming theory into measurable growth. Participants will learn advanced methodologies and tools to generate new demand, expand into new markets, and maximize the value of existing [&hellip;]<\/p>\n","protected":false},"author":143,"featured_media":0,"menu_order":0,"template":"","class_list":["post-143334","open-program","type-open-program","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MARKETING STRATEGY AND GROWTH | BBS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bbs.unibo.it\/en\/open-program\/marketing-strategy-and-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MARKETING STRATEGY AND GROWTH | BBS\" \/>\n<meta property=\"og:description\" content=\"From Strategy to Market: Tools to Drive B2B Growth The Open Program in Marketing Strategy and Growth is designed to immediately apply every method and tool to real-world business cases\u2014transforming theory into measurable growth. 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