{"id":137363,"date":"2025-06-20T11:59:10","date_gmt":"2025-06-20T09:59:10","guid":{"rendered":"https:\/\/www.bbs.unibo.it\/?post_type=open-program&p=137363"},"modified":"2025-07-04T09:51:06","modified_gmt":"2025-07-04T07:51:06","slug":"customer-commercial-leadership","status":"publish","type":"open-program","link":"https:\/\/www.bbs.unibo.it\/en\/open-program\/customer-commercial-leadership\/","title":{"rendered":"Customer & Commercial Leadership"},"content":{"rendered":"

In today\u2019s fast-evolving market, mastering commercial leadership and customer management is critical for sustained success.<\/p>\n

This course equips professionals with the strategic mindset and practical skills to lead high-performing teams, drive customer-centric growth, and create long-term business value.<\/p>\n

We begin by exploring the “Why?”\u2014the fundamental role of commercial leadership in aligning business goals with customer needs to foster loyalty and profitability. The “What?” delves into core leadership principles, sustainable business strategies, and the key drivers of customer decision-making. The “How?” provides actionable tools and frameworks to effectively manage teams, enhance customer experiences, and execute impactful strategies.<\/p>\n

Participants will also develop sustainable leadership skills, learning how to inspire trust, build meaningful relationships, and balance business performance with people-centric approaches. Additionally, the course unpacks the dynamics of customer behavior\u2014differentiating between customers, consumers, and shoppers\u2014to optimize engagement and influence purchasing decisions.<\/p>\n

Through a blend of theory, real-world case studies, and hands-on exercises, this program empowers leaders to drive commercial excellence, enhance customer experiences, and build resilient, growth-oriented organizations.<\/p>\n

The program consists of 3\u00a0online focus sessions<\/strong> (6.30 to 9.30 pm).<\/p>\n

Elaine Bowers Coventry<\/strong>, President East Europe Operations<\/i>\u00a0<\/span>and former<\/em>\u00a0<\/i><\/span>Chief Customer and Commercial Officer of The Coca-Cola Company<\/i>, will lead the final session, sharing her unique perspective on global leadership, customer-centricity, and strategic transformation.<\/span><\/p>\n

Accreditation<\/strong><\/p>\n

\"EQUIS\"<\/p>\n

Bologna Business School is\u00a0EQUIS \u2013 EFMD Quality Improvement System<\/strong>\u00a0accredited, one of the most important international quality assessment and continuous improvement systems for Schools of Management and Business Administration.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

In today\u2019s fast-evolving market, mastering commercial leadership and customer management is critical for sustained success. This course equips professionals with the strategic mindset and practical skills to lead high-performing teams, drive customer-centric growth, and create long-term business value. We begin by exploring the “Why?”\u2014the fundamental role of commercial leadership in aligning business goals with customer […]<\/p>\n","protected":false},"author":143,"featured_media":0,"menu_order":0,"template":"","class_list":["post-137363","open-program","type-open-program","status-publish","hentry"],"acf":[],"yoast_head":"\nCustomer & Commercial Leadership | BBS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bbs.unibo.it\/en\/open-program\/customer-commercial-leadership\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer & Commercial Leadership | BBS\" \/>\n<meta property=\"og:description\" content=\"In today\u2019s fast-evolving market, mastering commercial leadership and customer management is critical for sustained success. 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