{"id":117471,"date":"2024-03-13T15:16:23","date_gmt":"2024-03-13T14:16:23","guid":{"rendered":"https:\/\/www.bbs.unibo.it\/?post_type=open-program&#038;p=117471"},"modified":"2025-02-18T10:13:34","modified_gmt":"2025-02-18T09:13:34","slug":"branding-and-marketing-management-in-the-beauty-industry","status":"publish","type":"open-program","link":"https:\/\/www.bbs.unibo.it\/en\/open-program\/branding-and-marketing-management-in-the-beauty-industry\/","title":{"rendered":"Branding and Marketing Management in the Beauty Industry"},"content":{"rendered":"<p>The Executive Program provides a comprehensive overview of the development of <strong>Branding &amp; Marketing<\/strong> in the <strong>Beauty<\/strong> sector in all its segments from Skin and Hair Care to Make up and Personal Care. Topics will be addressed by analyzing successful case studies and theoretical reflections.<\/p>\n<p>Through an exhaustive and complete program in the field of <strong>Cosmetics<\/strong> Brand &amp; Marketing Management, the course aims to help companies develop well-rounded professionals who are able to meet the challenges of internationalization and brand development of their organizations, with a wealth of theoretical and practical knowledge, to decide how to develop brands and products, to stay ahead of consumer evolution and to create value for the next generations.<\/p>\n<p>Significant emphasis will be given to market understanding, value creation and value delivery without overlooking aspects of sales management, business planning and marketing planning to give the <strong>business sustainability<\/strong> approach a comprehensive analysis.<\/p>\n<p>The course is aimed at both managers and professionals with a technical background wishing to expand their knowledge and those with a business background who want to delve deeper into this subject area.<\/p>\n<p>The course provides a comprehensive view of the cosmetics and beauty industry, which increasingly today has an omnichannel approach.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Accreditation<\/strong><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.bbs.unibo.it\/wp-content\/uploads\/2021\/10\/equis.png\" alt=\"EQUIS\" \/><\/p>\n<p>Bologna Business School is\u00a0<strong>EQUIS \u2013 EFMD Quality Improvement System<\/strong>\u00a0accredited, one of the most important international quality assessment and continuous improvement systems for Schools of Management and Business Administration.<\/p>\n<div class=\"youtube-responsive-container bg-secondary\"><iframe data-cookieconsent=\"marketing\"  title=\"Open Programs\" width=\"500\" height=\"281\" data-src=\"https:\/\/www.youtube.com\/embed\/iNdLW7gdYPc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<div class=\"cookieconsent-optout-marketing cookiebot-embed-placeholder bg-white\"><a href=\"javascript:Cookiebot.renew()\">We set up our site so that YouTube does not send cookies to you unless you play the video.<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Executive Program provides a comprehensive overview of the development of Branding &amp; Marketing in the Beauty sector in all its segments from Skin and Hair Care to Make up and Personal Care. Topics will be addressed by analyzing successful case studies and theoretical reflections. Through an exhaustive and complete program in the field of [&hellip;]<\/p>\n","protected":false},"author":123,"featured_media":0,"menu_order":0,"template":"","class_list":["post-117471","open-program","type-open-program","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Branding and Marketing Management in the Beauty Industry | BBS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bbs.unibo.it\/en\/open-program\/branding-and-marketing-management-in-the-beauty-industry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branding and Marketing Management in the Beauty Industry | BBS\" \/>\n<meta property=\"og:description\" content=\"The Executive Program provides a comprehensive overview of the development of Branding &amp; Marketing in the Beauty sector in all its segments from Skin and Hair Care to Make up and Personal Care. 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