{"id":9439,"date":"2019-03-12T00:00:00","date_gmt":"2019-03-12T00:00:00","guid":{"rendered":"https:\/\/www.bbs.unibo.it\/master-fulltime\/gestione-dimpresa-turismo-heritage-ed-eventi-2\/"},"modified":"2026-04-17T17:41:57","modified_gmt":"2026-04-17T15:41:57","slug":"gestione-dimpresa-turismo-heritage-ed-eventi-2","status":"publish","type":"master-fulltime","link":"https:\/\/www.bbs.unibo.it\/en\/master-fulltime\/gestione-dimpresa-turismo-heritage-ed-eventi-2\/","title":{"rendered":"Business Management – Tourism, Heritage and Events"},"content":{"rendered":"

THE PROFESSIONAL MASTER IN BUSINESS MANAGEMENT \u2013 TOURISM, HERITAGE AND EVENTS AT BBS GIVES YOU THE OPPORTUNITY TO:<\/strong><\/h3>\n

\u2022 experience a unique vibrant international environment<\/span>
\n\u2022 connect with leading Italian companies<\/span>
\n\u2022 do meaningful work that makes an impact
\n\u2022 create and market experiences blending culture, hospitality, and entertainment
\n<\/span>\u2022 lead tourism development and cultural events with a focus on sustainability and profitability<\/span>
\n<\/span><\/strong><\/p>\n

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GOALS<\/h3>\n

The Master<\/strong> in Business<\/strong> Management – Tourism, Heritage and Events <\/strong>aims to train professionals capable of managing and innovating businesses and institutions in the tourism, cultural heritage, and event sectors.<\/p>\n

The program provides strategic and operational skills to develop sustainable tourism experiences, promote destinations, and manage high-profile events, integrating marketing strategies, digital transformation, and hospitality management. Special focus is given to emerging industry trends, the use of digital technologies, and the creation of innovative business models<\/strong>.<\/p>\n

Full time<\/strong>, 12 months<\/strong>, held in English<\/strong>, this Master develop transversal skills, combining a humanistic, artistic or linguistic background with managerial training and growth<\/strong>, and getting to grips with the needs of public and private organisations. The work of the Career Service<\/strong>, which assists the student in building his or her path in the world of work, is linked to meetings with BBS alumni, Faculty and professionals linked to the School.<\/p>\n

The Master\u2019s programme is run in collaboration with the Department of Management (DISA) at the University of Bologna and Bologna Business School.<\/p>\n

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WHO IS IT FOR?<\/h3>\n

Young graduates<\/strong> with an excellent knowledge of English who aspire to work in tourism companies, cultural organisations, events agencies, public institutions and innovative start-ups, developing skills to meet the challenges of an ever-changing market and create cultural projects<\/strong> of value to the local area and communities.<\/p>\n

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CAREER OPPORTUNITIES<\/h3>\n

Event project manager<\/strong>, Heritage project manager<\/strong>, Hotel manager<\/strong> and Communication and PR manager<\/strong> are just some of the roles to aspire to after a challenging study path that transforms the passion for beauty and culture into a secure professional future (Placement index more than 95% six months after the end of the Master).<\/p>\n

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SERVICES<\/h3>\n

Bologna Business School provides student support services<\/strong> included in the tuition fee for the Master.<\/p>\n