{"id":9360,"date":"2014-08-29T00:00:00","date_gmt":"2014-08-29T00:00:00","guid":{"rendered":"https:\/\/www.bbs.unibo.it\/master-fulltime\/master-in-new-media-and-marketing-communication\/"},"modified":"2026-02-25T17:21:30","modified_gmt":"2026-02-25T16:21:30","slug":"digital-marketing-and-communication","status":"publish","type":"master-fulltime","link":"https:\/\/www.bbs.unibo.it\/en\/master-fulltime\/digital-marketing-and-communication\/","title":{"rendered":"Digital Marketing and Communication"},"content":{"rendered":"

THE PROFESSIONAL MASTER IN DIGITAL MARKETING AND COMMUNICATION AT BBS GIVES YOU THE OPPORTUNITY TO:<\/strong><\/h3>\n

\u2022 experience a unique vibrant international environment<\/span>
\n\u2022 connect with leading Italian companies<\/span>
\n\u2022 do meaningful work that makes an impact<\/span>
\n\u2022 master cutting-edge digital strategies and tools through hands-on projects, workshops, and real-world business cases<\/span>
\n\u2022 develop a strategic, data-driven mindset to anticipate the future of digital marketing and communication<\/span><\/p>\n

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GOALS<\/strong><\/h3>\n

The Master<\/strong> in Digital Marketing and Communication<\/strong> is the answer to the requests of today’s communication<\/strong> market: the rapid changes in this market are revolutionizing the industry year after year, and only a Master’s program<\/strong> that<\/strong> keeps its content in step<\/strong> with current trends can provide students with all the tools<\/strong> they need to emerge in the world of digital communication.<\/p>\n

The 12-month<\/strong>, full-time<\/strong>, English-language<\/strong> Master<\/strong> aspires to provide solid marketing fundamentals<\/strong>, focusing on the creation, management and performance analysis of social<\/strong> media<\/strong> and digital<\/strong> content<\/strong>. Through case studies, workshops, company projects and dialogue with executives from leading companies, the Master<\/strong> in Digital Marketing and Communication<\/strong> is able to convey the key concepts of the digital age of communication: listening, sharing and participation.<\/p>\n

The strong and timely support of the Career Service<\/strong>, always available to assist students in planning the steps needed to structure a career, turns the Master’s program into a fast way to enter the business world: the placement<\/strong> rate six months after the end of the course exceeds<\/strong> 90%<\/strong>.<\/p>\n

The Master\u2019s program is run in collaboration with the Department of Management (DISA) at the University of Bologna and Bologna Business School.<\/p>\n

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WHO IS IT FOR?<\/strong><\/h3>\n

Young graduates<\/strong> with excellent English language knowledge who want to acquire, in a multicultural context<\/strong>, cutting-edge skills and tools to deal with the fast-changing market of digital<\/strong> communication<\/strong> and marketing<\/strong>.<\/p>\n

In a classroom of different cultural and geographic backgrounds, Master<\/strong> in Digital<\/strong> Marketing and Communication<\/strong> participants are able, after a year of training, to understand<\/strong> the world of marketing and anticipate<\/strong> its developments.<\/p>\n

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CAREER OPPORTUNITIES<\/strong><\/h3>\n

Thanks to Bologna Business School<\/strong>‘s link with the University<\/strong> of Bologna<\/strong> and with leading global companies<\/strong>, the Master<\/strong> in Digital Marketing and Communication<\/strong> is a true incubator<\/strong> of ideas and techniques immediately spendable in the business world, with privileged access guaranteed by the final internship<\/strong> and the BBS<\/strong> network<\/strong>, which supports students, alumni, faculty and professionals throughout their careers.<\/p>\n

In just one year, the Master<\/strong> in Digital Marketing and Communication<\/strong> combines learning the techniques needed to enter the digital marketing business with a strong personal <\/strong>and professional development<\/strong>. Upon completing this path, stepping into the business world is a certainty and, with the necessary experience, managers trained by Bologna Business School <\/strong>can aspire to roles such as Digital Marketing Manager<\/strong>, Social Media Manager<\/strong>, SEO Manager<\/strong>, PR & Communication Manager<\/strong>, Web Analyst<\/strong>, Media Planner<\/strong>.<\/p>\n

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SERVICES<\/h3>\n

Bologna Business School provides\u00a0student support services<\/strong>\u00a0included in the tuition fee for the Master.<\/p>\n