{"id":9327,"date":"2014-09-01T00:00:00","date_gmt":"2014-09-01T00:00:00","guid":{"rendered":"https:\/\/www.bbs.unibo.it\/master-fulltime\/master-in-business-management-retail-management\/"},"modified":"2026-07-01T16:50:16","modified_gmt":"2026-07-01T14:50:16","slug":"master-in-business-management-retail-management","status":"publish","type":"master-fulltime","link":"https:\/\/www.bbs.unibo.it\/en\/master-fulltime\/master-in-business-management-retail-management\/","title":{"rendered":"Gestione d’Impresa – Omnichannel Retail and Digital Commerce"},"content":{"rendered":"

This Master is part of BBS\u2019 new AI-powered learning experience<\/b><\/strong><\/span><\/h4>\n

THE PROFESSIONAL MASTER IN GESTIONE D\u2019IMPRESA \u2013 OMNICHANNEL RETAIL AND DIGITAL COMMERCE AT BBS GIVES YOU THE OPPORTUNITY TO:<\/strong><\/h3>\n

\u2022 experience a unique vibrant international environment<\/span>
\n\u2022 connect with leading Italian companies<\/span>
\n\u2022 do meaningful work that makes an impact
\n\u2022 master omnichannel strategies that seamlessly connect and create physical and digital retail experiences
\n\u2022 optimize merchandising, logistics, and customer engagement to win in both offline and online markets
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GOALS<\/h3>\n

The Master<\/strong> in Business Management – Omnichannel Retail and Digital Commerce <\/strong>is a study program that aims to teach business management according to the new models <\/strong>of sales <\/strong>and distribution<\/strong>.<\/p>\n

Distribution<\/strong> strategies<\/strong> and technologies<\/strong> from the digital<\/strong> world<\/strong> combine with negotiation<\/strong> and logistics skills<\/strong> to meet the needs of the international market, which are increasingly linked to the integration<\/strong> of physical<\/strong> and digital<\/strong> channels<\/strong>.<\/p>\n

E-commerce <\/strong>and digital<\/strong> marketing<\/strong> are changing the consumer’s approach to shopping. Understanding the new strategies and learning about markets, from large retailers to digital sales networks, is the basis for a career as a category manager<\/strong> at major players in the industry.<\/p>\n

Full-time<\/strong>, 12-month<\/strong>, Italian-language<\/strong> into a\u00a0hands-on<\/strong>\u00a0training<\/strong>\u00a0designed to develop\u00a0transversal<\/strong>\u00a0skills<\/strong>,\u00a0to get to the heart of the business needs of leading global companies. The work of the\u00a0Career Service<\/strong>, which supports the student in building his or her path in the job market, is linked to meeting times with\u00a0BBS<\/strong>\u00a0alumni<\/strong>, Faculty<\/strong>\u00a0and professionals connected to the School.<\/p>\n

The Master\u2019s programme is run in collaboration with the Department of Management (DISA) at the University of Bologna and Bologna Business School.<\/p>\n

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WHO IS IT FOR?<\/h3>\n

Young graduates<\/strong> who wish to develop strategic and operational skills to successfully manage physical and digital retail<\/strong>. The programme delves into omnichannel<\/strong> principles, integrating online and offline channels for a customized shopping experienc<\/strong>e. In addition, it provides advanced tools to optimise logistics, operations<\/strong> and supply chain management<\/strong>, which are key to improving efficiency and competitiveness in the retail and e-commerce sector.<\/p>\n

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CAREER OPPORTUNITIES<\/h3>\n

Rethinking distribution and sales networks with new planning tools is the goal of the Master<\/strong> in Business Management – Omnichannel Retail and Digital Commerce<\/strong>, to gain access to positions such as Trade Marketing Manager<\/strong>, Sales Manager<\/strong>, Buyer<\/strong>, E-Commerce Manager<\/strong> and all the roles that compose the multifaceted world of e-commerce and classic retail.<\/p>\n

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SERVICES<\/h3>\n

Bologna Business School provides student support services<\/strong> included in the tuition fee for the Master.<\/p>\n