{"id":9296,"date":"2014-09-01T00:00:00","date_gmt":"2014-09-01T00:00:00","guid":{"rendered":"https:\/\/www.bbs.unibo.it\/master-fulltime\/master-in-sales-and-marketing-management\/"},"modified":"2026-03-05T17:18:13","modified_gmt":"2026-03-05T16:18:13","slug":"master-in-applied-marketing-and-sales","status":"publish","type":"master-fulltime","link":"https:\/\/www.bbs.unibo.it\/en\/master-fulltime\/master-in-applied-marketing-and-sales\/","title":{"rendered":"Marketing Management – Applied Marketing and Sales"},"content":{"rendered":"

THE PROFESSIONAL MASTER IN MARKETING MANAGEMENT – APPLIED MARKETING AND SALES AT BBS GIVES YOU THE OPPORTUNITY TO:<\/strong><\/h3>\n

\u2022 experience a unique vibrant international environment<\/span>
\n\u2022 connect with leading Italian companies<\/span>
\n\u2022 do meaningful work that makes an impact<\/span>
\n\u2022 master all the key marketing and sales levers with a complete, business-oriented toolkit<\/span>
\n\u2022 develop actionable marketing and sales strategies through real cases, simulations, and company projects<\/span><\/p>\n

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GOALS<\/h3>\n

The Master<\/strong> in Marketing Management<\/strong>, track in Applied Marketing and Sales<\/strong>,\u00a0is a program that provides the tools<\/strong> needed to understand<\/strong> and manage<\/strong> the two key areas of a company’s sales<\/strong> department: the product<\/strong> and the customer<\/strong>.<\/p>\n

Making a positive impact in this sector requires a systemic approach<\/strong> able to face all areas that characterize marketing in its analytical<\/strong> and creative<\/strong> aspects.<\/p>\n

Analyzing customer<\/strong> choices<\/strong> through theoretical and methodological tools, mapping the product-customer journey and understanding the principles of retail<\/strong> are some of the focal points of a training course that aims to equip its participants with global vision<\/strong>, strategic<\/strong> thinking<\/strong>, flexible<\/strong> mindset<\/strong> and communication<\/strong> skills<\/strong>.<\/p>\n

Thanks to a format focused on practicality and spendability, with alternating face-to-face lectures and moments of both individual<\/strong> and group<\/strong> study<\/strong> case<\/strong> elaboration<\/strong>, this Master directly guides students into the business world with a placement<\/strong> rate of more than 90%<\/strong> six months after the end of the program.<\/p>\n

Full time<\/strong>, 12 months<\/strong>, English-language<\/strong>, with the support of the international BBS network<\/strong> and the Career Service <\/strong>that helps student to organize the steps of a brilliant career, the track<\/strong> in Applied Marketing and Sales<\/strong> looks at the business with an innovative view, capable of keeping up with a market that never fluctuates as much as it does today.<\/p>\n

The Master\u2019s programme is run in collaboration with the Department of Management (DISA) at the University of Bologna and Bologna Business School.<\/p>\n

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WHO IS IT FOR?<\/h3>\n

Young graduates<\/strong> with the ambition to excel in today\u2019s dynamic and competitive market. By combining strategic thinking<\/strong> with practical tools, the program prepares participants to navigate complex business environments<\/strong>, anticipate market trends<\/strong>, and adapt to the ever-changing needs of customers<\/strong>. Whether your goal is to lead marketing initiatives within a multinational corporation or to drive growth in a fast-paced startup, this program equips you with the skills and mindset required to succeed in the field of applied marketing and sales.<\/p>\n

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CAREER OPPORTUNITIES<\/h3>\n

In a scenario that is constantly reinventing itself, the track<\/strong> in Applied Marketing and Sales<\/strong>, aspires to train managers for whom creativity and analytical skills are the ground on which to build a flexible career linked to an ever-changing market, capable of making a positive impact in roles such as Marketing Manager<\/strong>, Brand<\/strong> and Product<\/strong> Manager<\/strong>, Sales Manager<\/strong>, Trade Marketing Manager<\/strong>, among others.<\/p>\n

\u00a0<\/i><\/p>\n

 <\/p>\n

SERVICES<\/h3>\n

Bologna Business School provides student support services<\/strong> included in the tuition fee for the Master.<\/p>\n