{"id":61068,"date":"2021-03-22T11:46:17","date_gmt":"2021-03-22T10:46:17","guid":{"rendered":"https:\/\/www.bbs.unibo.it\/?post_type=master-fulltime&p=61068"},"modified":"2026-04-15T17:40:57","modified_gmt":"2026-04-15T15:40:57","slug":"analytics-and-ai-for-marketing","status":"publish","type":"master-fulltime","link":"https:\/\/www.bbs.unibo.it\/en\/master-fulltime\/analytics-and-ai-for-marketing\/","title":{"rendered":"Marketing Management – Analytics and AI for Marketing"},"content":{"rendered":"

THE PROFESSIONAL MASTER IN MARKETING MANAGEMENT – ANALYTICS AND AI FOR MARKETING AT BBS GIVES YOU THE OPPORTUNITY TO:<\/strong><\/h3>\n

\u2022 experience a unique vibrant international environment<\/span>
\n\u2022 connect with leading Italian companies<\/span>
\n\u2022 do meaningful work that makes an impact<\/span>
\n\u2022 bridge data science and marketing by leveraging analytics and AI to guide customer and revenue strategy<\/span>
\n\u2022 turn complex data into actionable marketing decisions through hands-on labs, tools and cross-functional projects<\/span><\/p>\n

 <\/p>\n

GOALS<\/h3>\n
The Master in Marketing Management<\/strong>, track in Analytics and AI for Marketing<\/strong>, prepares professionals to leverage data and advanced technologies for developing innovative marketing and sales strategies. This practice-driven and business-oriented program combines expertise in data analytics<\/strong>, automation<\/strong>, and big data management<\/strong>, emphasizing strategic thinking and results-focused methodologies.<\/span><\/div>\n

The program\u2019s true added value lies in blending digital expertise<\/strong> with the ability to transform complex analyses into actionable solutions. It trains forward-thinking managers equipped to lead businesses to success in a competitive global market.<\/p>\n

The integration of lectures<\/strong> and real case<\/strong> analyses offered by BBS partner companies<\/strong> ensures that students receive hands-on<\/strong>, comprehensive training<\/strong> in both analytical and methodological skills for mapping consumer<\/strong> behavior<\/strong>, managing distribution channels<\/strong> and individual touchpoints in the sales funnel, to effective communication<\/strong> and leadership<\/strong> techniques.<\/p>\n

English-language<\/strong>, full-time 12-month<\/strong>, the Master has a six-month placement<\/strong> rate of over 90%<\/strong>: it is designed to be a springboard<\/strong> for a career in Marketing<\/strong>, with direct entry<\/strong> into the business world thanks to the six-month internship<\/strong> at the end of the course.<\/p>\n

The Master\u2019s programme is run in collaboration with the Department of Management (DISA) at the University of Bologna and Bologna Business School.<\/p>\n

WHO IS IT FOR?<\/h3>\n

Young graduates<\/strong> with excellent English skills who are eager to build a career in marketing, whether in a company\u2019s marketing department<\/strong> or as independent consultants<\/strong>. It is designed for those who want to master data analytics<\/strong>, leverage artificial intelligence<\/strong>, and develop innovative strategies to tackle the challenges of modern marketing.<\/p>\n

If you are ambitious, curious, and ready to embrace technology<\/strong> and data-driven insights<\/strong> to shape the future of marketing, this program is for you.<\/p>\n

CAREER OPPORTUNITIES<\/h3>\n

Data Analyst<\/strong>, Brand Marketing Specialist<\/strong> and Business Analyst<\/strong> are just a few of the most in-demand roles in the market to which this Master<\/strong> offers an answer. High skills in Big Data analytics<\/strong> and excellent knowledge of techniques<\/strong> to transform this information into effective business strategies<\/strong> are a cross-cutting pass<\/strong> for businesses in different and potentially endless areas.<\/p>\n

\u00a0<\/i><\/p>\n

SERVICES<\/h3>\n

Bologna Business School provides student support services<\/strong> included in the tuition fee for the Master.<\/p>\n