{"id":58179,"date":"2021-02-11T14:04:24","date_gmt":"2021-02-11T13:04:24","guid":{"rendered":"https:\/\/www.bbs.unibo.it\/?post_type=master-fulltime&p=58179"},"modified":"2026-02-20T10:54:04","modified_gmt":"2026-02-20T09:54:04","slug":"business-management-italian-premium-brands","status":"publish","type":"master-fulltime","link":"https:\/\/www.bbs.unibo.it\/en\/master-fulltime\/business-management-italian-premium-brands\/","title":{"rendered":"Business Management – Italian Premium Brands"},"content":{"rendered":"

THE PROFESSIONAL MASTER IN BUSINESS MANAGEMENT \u2013 ITALIAN PREMIUM BRANDS AT BBS GIVES YOU THE OPPORTUNITY TO:<\/strong><\/h3>\n

\u2022 experience a unique vibrant international environment<\/span>
\n\u2022 connect with leading Italian companies<\/span>
\n\u2022 do meaningful work that makes an impact
\n\u2022 discover the brand-building, storytelling, and customer experience strategies behind Italy\u2019s most prestigious companies in the design, fashion and luxury good industries
\n\u2022 manage the challenges of exclusivity, global growth, and heritage branding in premium markets
\n<\/span><\/p>\n

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GOALS<\/h3>\n

The Master<\/strong> in Business Management – Italian Premium Brands<\/strong> is designed for those who want to become ambassadors of Italian excellence.<\/p>\n

The passion for\u00a0style<\/strong>,\u00a0luxury<\/strong>\u00a0and\u00a0excellence<\/strong>\u00a0finds in this Master the answers to market demands:\u00a0rational<\/strong>\u00a0economic<\/strong>\u00a0management<\/strong>\u00a0of production, cutting-edge\u00a0marketing<\/strong>\u00a0skills<\/strong>, valorization and promotion of\u00a0design<\/strong>,\u00a0fashion<\/strong>, high-end\u00a0automotive<\/strong>\u00a0products.<\/p>\n

Italy<\/strong>\u00a0is the best place in which to start a path aimed at enhancing\u00a0the culture of beauty<\/strong>, and\u00a0Bologna<\/strong>, home to major manufacturing companies with an international profile, is a crosscutting center of excellence: from\u00a0motor valley<\/strong>, to the\u00a0industrial<\/strong>\u00a0sector<\/strong>, from\u00a0fashion<\/strong>\u00a0to\u00a0creativity<\/strong>,\u00a0Bologna Business School<\/strong>\u00a0can boast a\u00a0network<\/strong>\u00a0of\u00a0local<\/strong>\u00a0companies<\/strong>\u00a0with a global market\u00a0<\/strong>that becomes a true springboard, through the final\u00a0internship<\/strong>, to enter the business world.<\/p>\n

Full-time<\/strong>,\u00a012-month<\/strong>,\u00a0English-language<\/strong>\u00a0Master<\/strong>\u00a0into a\u00a0hands-on<\/strong>\u00a0training<\/strong>\u00a0designed to develop\u00a0transversal<\/strong>\u00a0skills<\/strong>, to understand the\u00a0storytelling<\/strong>\u00a0that runs after the product, to get to the heart of the business needs of leading global companies. The work of the\u00a0Career Service<\/strong>, which supports the student in building his or her path in the job market, is linked to meeting times with\u00a0BBS<\/strong>\u00a0alumni<\/strong>, Faculty<\/strong>\u00a0and professionals connected to the School.<\/p>\n

The Master\u2019s programme is run in collaboration with the Department of Management (DISA) at the University of Bologna and Bologna Business School.<\/p>\n

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WHO IS IT FOR?<\/h3>\n

Young graduates<\/strong> with an excellent knowledge of the English language and varied backgrounds will open up to managing and enhancing premium Italian brands. The programme delves into marketing strategies, internationalization, customer experience and management of production excellence, with a focus on heritage, innovation and sustainability, distinctive elements of Made in Italy.<\/p>\n

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CAREER OPPORTUNITIES<\/h3>\n

Thanks to its transversal<\/strong> and practical<\/strong> approach<\/strong>, the Master<\/strong> in Business Management – Italian Premium Brands<\/strong> brings students and market-leading companies from different sectors into direct contact. Moreover, the international<\/strong> BBS<\/strong> network<\/strong>, a link between university and business, makes this Master a privileged gateway to the job market for a large number of positions in the international business world: Business<\/strong> Analyst<\/strong>, Brand<\/strong> and Product Manager<\/strong>, Sales <\/strong>and Export Manager<\/strong>, Pr Manager<\/strong>, Marketing Manager<\/strong> and many others.<\/p>\n

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SERVICES<\/h3>\n

Bologna Business School provides student support services<\/strong> included in the tuition fee for the Master.<\/p>\n