{"id":147669,"date":"2025-12-31T11:56:55","date_gmt":"2025-12-31T10:56:55","guid":{"rendered":"https:\/\/www.bbs.unibo.it\/?post_type=master-fulltime&p=147669"},"modified":"2026-03-06T12:55:54","modified_gmt":"2026-03-06T11:55:54","slug":"gestione-dimpresa-media-publishing-and-content-management","status":"publish","type":"master-fulltime","link":"https:\/\/www.bbs.unibo.it\/en\/master-fulltime\/gestione-dimpresa-media-publishing-and-content-management\/","title":{"rendered":"Gestione d\u2019Impresa \u2013 Media, Publishing and Content Management"},"content":{"rendered":"

THE PROFESSIONAL MASTER IN GESTIONE D’IMPRESA – MEDIA, PUBLISHING AND CONTENT MANAGEMENT AT BBS GIVES YOU THE OPPORTUNITY TO:<\/strong><\/h3>\n

\u2022 experience a unique international environment that is creative and strongly innovation-driven
\u2022 connect with leading companies in media, publishing, communication, and digital content sectors
\u2022 engage in meaningful projects capable of generating cultural and economic impact
\u2022 enter the media, publishing, and content production business, developing the optimal balance between creativity, strategy, and economic sustainability
\u2022 lead digital transformation and innovation in content production, distribution, and valorization processes<\/p>\n

 <\/p>\n

GOALS<\/h3>\n

The Master<\/strong> in Gestione d’Impresa – Media, Publishing and Content Management <\/strong>aims to integrate business management skills with the media, publishing, and content management sectors, preparing professionals to operate in an international context characterized by rapid technological evolution and changing consumption patterns.<\/p>\n

The program provides a solid managerial education applied to the content industry (book publishing; daily newspapers and periodicals; cinema and audiovisual media; music; television; radio and podcasts; digital platforms; social media; etc.), with a special focus on digitalization, innovative business models, sustainability, and the valorization of intellectual property. Thanks to a network of leading companies, publishers, digital platforms, and creative organizations, the Master prepares students to face the challenges of a sector undergoing continuous global transformation.<\/p>\n

Full-time, 12 months<\/strong>, in Italian language<\/strong>, this Master is structured as a hands-on training path designed to develop transversal skills, combining creative and cultural sensitivity with solid managerial capabilities<\/strong>, and to deeply understand the needs of companies and organizations operating in the media and content world. The Career Service<\/strong> supports students in building their professional path, alongside meetings with BBS alumni<\/strong>, professors<\/strong>, and industry leaders<\/strong> connected to the School.<\/p>\n

The Master\u2019s programme is run in collaboration with the Department of Management (DISA) at the University of Bologna and Bologna Business School.<\/p>\n

 <\/p>\n

WHO IS IT FOR<\/h3>\n

Young graduates<\/strong>\u00a0in humanities, economics, communication, or digital disciplines who wish to enhance their cultural and creative background through the acquisition of managerial skills, in order to enter the media, publishing, and content management sectors in a qualified way.<\/p>\n

 <\/p>\n

CAREER OPPORTUNITIES<\/h3>\n

Thanks to collaborations with companies, publishing houses, audiovisual companies, media companies, communication agencies, and digital platforms, the Master in Gestione d’Impresa \u2013 Media, Publishing and Content Management provides a concrete pathway into the professional world through the final internship. With the necessary professional experience, graduates can aspire to roles such as Content Manager<\/strong>, Publishing Project Manager<\/strong>, Media Business Developer<\/strong>, Digital Strategy Manager<\/strong>, and many other positions within the content and media ecosystem.<\/p>\n

SERVICES<\/h3>\n

Bologna Business School provides\u00a0student support services<\/strong>\u00a0included in the tuition fee for the Master.<\/p>\n