{"id":9015,"date":"2014-09-01T00:00:00","date_gmt":"2014-09-01T00:00:00","guid":{"rendered":"https:\/\/www.bbs.unibo.it\/master-executive\/executive-master-in-salesmarketing\/"},"modified":"2026-03-26T14:37:23","modified_gmt":"2026-03-26T13:37:23","slug":"executive-master-in-marketingsales","status":"publish","type":"master-executive","link":"https:\/\/www.bbs.unibo.it\/en\/master-executive\/executive-master-in-marketingsales\/","title":{"rendered":"Sales and Marketing"},"content":{"rendered":"<h2>WHY THIS EXECUTIVE MASTER AT BOLOGNA BUSINESS SCHOOL<\/h2>\n<p><span style=\"color: #fa4616\"><strong>You:<\/strong><\/span><\/p>\n<ul>\n<li>will be able to strengthen your know-how in marketing and sales with both hard and soft skills<\/li>\n<li>will increase your professional standing<\/li>\n<li>will connect with other leaders<\/li>\n<\/ul>\n<p><span style=\"color: #fa4616\"><strong>You company:<\/strong><\/span><\/p>\n<ul>\n<li>will turn talent into human capital<\/li>\n<li>will improve in people retention<\/li>\n<li>will boost managers&#8217; performance<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p class=\"\" data-start=\"80\" data-end=\"372\">Now in its twelfth edition, with over 200 managers trained, the <strong>Executive Master in Sales and Marketing<\/strong> provides strategic skills to stand out in an increasingly competitive market through an integrated approach to sales and marketing management.<\/p>\n<p class=\"\" data-start=\"374\" data-end=\"841\">The program enhances advanced capabilities in sales and marketing management, addressing key topics such as customer insight, sales force organization, <strong>leadership<\/strong> in commercial teams, and performance analysis.<br data-start=\"583\" data-end=\"586\" \/>A strong focus is placed on <strong data-start=\"614\" data-end=\"634\">digital presence<\/strong>, which is essential today to effectively engage both business and consumer markets\u2014from building a strong online positioning to leveraging digital channels and tools for customer interaction and conversion.<\/p>\n<p class=\"\" data-start=\"843\" data-end=\"1101\">From defining target audiences and market positioning to pricing and distribution strategies, the Master equips participants with practical tools to lead motivated teams and build effective commercial networks, integrating both physical and digital channels.<\/p>\n<p class=\"\" data-start=\"1103\" data-end=\"1368\">Designed for managers and professionals, the program runs over 12 months in a <strong data-start=\"1181\" data-end=\"1208\">part-time hybrid format<\/strong>. It is structured into three core modules, with 28 in-person sessions (held on Fridays and Saturdays), complemented by evening smart meetings delivered online.<\/p>\n<p class=\"\" data-start=\"1370\" data-end=\"1560\">The approach is highly experiential, featuring <strong>hackathons<\/strong> and <strong>project work<\/strong> based on each participant\u2019s business context, with the aim of generating tangible, immediately applicable outcomes.<\/p>\n<p class=\"\" data-start=\"1562\" data-end=\"1622\"><strong data-start=\"1562\" data-end=\"1622\">Book an introductory meeting with the Program Directors.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>THE MASTER IS AN INVESTMENT.<br \/>\nTHE LOAN IS THE WAY TO FUND IT.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Accreditation<\/strong><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.bbs.unibo.it\/wp-content\/uploads\/2021\/10\/equis.png\" alt=\"EQUIS\" \/><\/p>\n<p>Bologna Business School is\u00a0<strong>EQUIS \u2013 EFMD Quality Improvement System<\/strong>\u00a0accredited, one of the most important international quality assessment and continuous improvement systems for Schools of Management and Business Administration.<\/p>\n<div class=\"youtube-responsive-container bg-secondary\"><iframe data-cookieconsent=\"marketing\"  title=\"Executive Master in Sales and Marketing\" width=\"500\" height=\"281\" data-src=\"https:\/\/www.youtube.com\/embed\/Q7omVF7VkIA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<div class=\"cookieconsent-optout-marketing cookiebot-embed-placeholder bg-white\"><a href=\"javascript:Cookiebot.renew()\">We set up our site so that YouTube does not send cookies to you unless you play the video.<\/a><\/div>\n<p>&nbsp;<\/p>\n<div class=\"youtube-responsive-container bg-secondary\"><iframe data-cookieconsent=\"marketing\"  title=\"BBS | Executive Master in Sales and Marketing | Daniela Facciani\" width=\"500\" height=\"281\" data-src=\"https:\/\/www.youtube.com\/embed\/ib_Y6ZAuWBI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<div class=\"cookieconsent-optout-marketing cookiebot-embed-placeholder bg-white\"><a href=\"javascript:Cookiebot.renew()\">We set up our site so that YouTube does not send cookies to you unless you play the video.<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>WHY THIS EXECUTIVE MASTER AT BOLOGNA BUSINESS SCHOOL You: will be able to strengthen your know-how in marketing and sales with both hard and soft skills will increase your professional standing will connect with other leaders You company: will turn talent into human capital will improve in people retention will boost managers&#8217; performance &nbsp; Now [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","class_list":["post-9015","master-executive","type-master-executive","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Masters in Sales and Marketing (Executive) | BBS Italy<\/title>\n<meta name=\"description\" content=\"The Executive Master&#039;s in Sales and Marketing is intended for managers and professionals who want to have a successful career in the commercial environment.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bbs.unibo.it\/en\/master-executive\/executive-master-in-marketingsales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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