{"id":105776,"date":"2023-07-05T15:50:26","date_gmt":"2023-07-05T13:50:26","guid":{"rendered":"https:\/\/www.bbs.unibo.it\/?post_type=master-executive&p=105776"},"modified":"2026-05-29T12:17:56","modified_gmt":"2026-05-29T10:17:56","slug":"artificial-intelligence-for-business","status":"publish","type":"master-executive","link":"https:\/\/www.bbs.unibo.it\/en\/master-executive\/artificial-intelligence-for-business\/","title":{"rendered":"Artificial Intelligence for Business"},"content":{"rendered":"
\n

WHY THIS EXECUTIVE MASTER AT BOLOGNA BUSINESS SCHOOL<\/h2>\n

You:<\/span><\/strong><\/p>\n<\/div>\n

\n
    \n
  • develop advanced skills in AI and leadership<\/li>\n
  • strengthen your professional prestige and strategic vision<\/li>\n
  • join a network of managers and companies<\/li>\n<\/ul>\n

    You company:<\/strong><\/span><\/p>\n

      \n
    • lead digital transformation using AI as a strategic lever<\/li>\n
    • enhance retention, engagement, and the strategic vision of your leaders<\/li>\n
    • boost performance and organizational competitiveness<\/li>\n<\/ul>\n<\/div>\n

       <\/p>\n

      In a context where artificial intelligence is reshaping strategies, business models, and required skills, organizations need leaders who can read change and turn it into value<\/strong>.<\/p>\n

      The Master provides practical tools to understand the economic, organizational, and ethical implications of AI and translate them into immediate, actionable steps<\/strong> within the company. It is designed for entrepreneurs, managers, professionals, and consultants who want to return to work with a clear roadmap on what to do, how to lead teams and projects, and how to implement concrete AI solutions<\/strong>.<\/p>\n

       <\/p>\n

      TWO TRACKS, ONE MASTER<\/span><\/strong><\/p>\n

      The Executive Master in Artificial Intelligence for Business<\/strong> combines technological knowledge with a practical and operational approach. It prepares leaders to return to their organizations ready to lead projects, make informed decisions, and generate tangible value for businesses.<\/p>\n

      The program maintains a common core for the entire class, designed to build a shared language around AI, understand its strategic, economic, organizational, and ethical implications, and identify the areas where it can create real impact.<\/p>\n

      Starting from this common foundation, the program offers two specialization tracks<\/em> designed to develop key competencies for applying AI in business and leading its adoption at an organizational level.<\/p>\n

        \n
      • AI for Business \u2013 Management<\/strong>: designed to deepen the use of Artificial Intelligence within business activities and processes. The track develops competencies related to AI applications in decision-making, managerial productivity<\/strong>, and core business functions, with a focus on concrete business cases and operational applications<\/strong>. It is particularly suitable for professionals who want to integrate AI into their role and improve the effectiveness, speed, and quality of decision-making.<\/li>\n
      • AI for Business \u2013 Transformation<\/strong>: designed to explore the dynamics of AI adoption at an organizational level. The track focuses on strategy, operating models, governance, and organizational change<\/strong>, preparing participants to lead transformation and innovation initiatives. It is intended for professionals who aim to create a broader impact by contributing to the design and implementation of AI-driven business evolution pathways.<\/li>\n<\/ul>\n

        The learning experience is designed to guide participants from analysis to application through immersive Smart Weeks<\/strong>, project work<\/strong> based on real business cases, and direct interaction with companies and international business environments<\/strong>.<\/p>\n

         <\/p>\n

        Business\u00a0Af<\/span>filia<\/span>tion<\/span>s<\/span><\/strong>\u00a0<\/span><\/strong>
        <\/span>Managers sharing their expertise in the editions of the Master<\/span><\/span>\u00a0<\/span><\/span><\/p>\n

          \n
        • Antonio Baratta – Project Leader in Digital Manufacturing,<\/span><\/span> Automobili Lamborghini<\/span><\/span><\/strong><\/li>\n
        • Luigi\u00a0<\/span>Bellomarini –<\/span>\u00a0Head of\u00a0<\/span>Applied<\/span>\u00a0IT\u00a0<\/span>Research<\/span> Unit,<\/span>\u00a0<\/span><\/span>Banca D’Italia<\/span><\/span><\/strong><\/li>\n
        • Luca\u00a0<\/span>Cerati – <\/span>Research<\/span>\u00a0&\u00a0<\/span>Technology<\/span>\u00a0<\/span>Coordinator,<\/span>\u00a0<\/span><\/span>Coesia<\/span><\/span><\/strong><\/li>\n
        • Michele Benedetti –<\/span> CTO,<\/span>\u00a0<\/span><\/span>Datalogic<\/span><\/span><\/strong><\/li>\n
        • Cristiano\u00a0<\/span>Boscato –<\/span> CEO,<\/span>\u00a0<\/span><\/span>Dinova<\/span><\/span>\u00a0<\/span><\/span><\/strong><\/li>\n
        • Luca\u00a0<\/span>Martelli –<\/span> Security & Specialty Practice GTM lead, Google Cloud \u2013 EMEA,<\/span>\u00a0<\/span><\/span>Google<\/span><\/span>\u00a0<\/span><\/span><\/strong><\/li>\n
        • Alessandro\u00a0<\/span>Curioni –<\/span>\u00a0Global\u00a0<\/span>Research<\/span>\u00a0VP,\u00a0<\/span>Algorithms<\/span> & Applications, <\/span><\/span>IBM\u00a0<\/span><\/span><\/strong><\/li>\n
        • Aurelie Jean –<\/span>\u00a0<\/span>President<\/span>\u00a0and Chief AI\u00a0<\/span>Officer<\/span>, Co-<\/span>Founder,<\/span>\u00a0<\/span><\/span>INFRA AI\u202f<\/span><\/span><\/strong><\/li>\n
        • Alessandro\u00a0<\/span>Sitta –<\/span> AI Team Leader, <\/span><\/span>Max Mara\u00a0<\/span><\/span><\/strong><\/li>\n
        • Claudio Coni –<\/span>\u00a0Chief Information\u00a0<\/span>Officer,<\/span>\u00a0<\/span><\/span>Mohawk Industries\u00a0<\/span><\/span><\/strong><\/li>\n
        • Paolo\u00a0<\/span>Denti –<\/span>\u00a0Chief\u00a0<\/span>Executive<\/span>\u00a0<\/span>Officer,<\/span>\u00a0<\/span><\/span>Oversonic\u00a0<\/span><\/span><\/strong><\/li>\n
        • Pietro\u00a0<\/span>Contegno –<\/span> Chief Information and Digital Transformation,<\/span>\u00a0<\/span><\/span>Sinelec\u00a0<\/span><\/span><\/strong><\/li>\n
        • Elena Sacchetti –<\/span>\u00a0<\/span>Equipment\u00a0<\/span>&<\/span>\u00a0Automation\u00a0<\/span>Early<\/span> Innovation, <\/span><\/span>Tetra Pak<\/span><\/span><\/strong><\/li>\n<\/ul>\n

           <\/p>\n

          Executive Commitee<\/strong><\/p>\n

            \n
          • Marianna Bonanome – Head of AI Strategy and Partnerships, SandboxAQ<\/strong><\/li>\n
          • Marco Ferrando – Head of BU Data Science, Var Group<\/strong><\/li>\n
          • Giovanni Strocchi – Co-founder & Venture Partner, Blacksheep<\/strong><\/li>\n
          • Stefano Spaggiari – Co Founder, Expert AI<\/strong><\/li>\n
          • Marcella Zucca – I&D Head of Generative AI and Sustainability Italy, Capgemini<\/strong><\/li>\n
          • Francesco Ubertini – Presidente, Cineca<\/strong><\/li>\n
          • Alessandra Benedetti – Head of Digital Transformation, SCM Group<\/strong><\/li>\n<\/ul>\n

             <\/p>\n

             <\/p>\n

            Accreditation<\/strong><\/p>\n

            \"EQUIS\"<\/p>\n

            Bologna Business School is\u00a0EQUIS (EFMD Quality Improvement System<\/strong> accredited), one of the most important international quality assessment and continuous improvement systems for Schools of Management and Business Administration.<\/p>\n

             <\/p>\n