{"id":114474,"date":"2024-01-25T16:41:22","date_gmt":"2024-01-25T15:41:22","guid":{"rendered":"https:\/\/www.bbs.unibo.it\/?post_type=faculty&#038;p=114474"},"modified":"2024-01-25T16:41:22","modified_gmt":"2024-01-25T15:41:22","slug":"morselli-eugenio","status":"publish","type":"faculty","link":"https:\/\/www.bbs.unibo.it\/en\/faculty\/morselli-eugenio\/","title":{"rendered":"Morselli Eugenio"},"content":{"rendered":"<p>Eugenio Morselli left from the Bologna Alma Mater with a top score graduation, to develop a two stages career as an international manager: the first one in the FMCG markets with leading multibrand groups like Procter &amp; Gamble, PepsiCo. and Barilla and the second one \u201cout of the Supermarket and into the Boutiques\u201d in the luxury \/ fashion global business.<\/p>\n<p>Eugenio built his international career from the marketing and commercial functions to land to GM and CEO positions to create sustainable added values, living in Portugal, Spain, USA and London, where for PepsiCo. he led the Product Innovation department for the whole of Europe, including the M&amp;A function.<\/p>\n<p>Moving into the Fashion world, always from top seats, he than contributed to grow small cap national companies operating into the leather good accessories like Giuseppe Zanotti or Aquazzura, into real global players and licensed brands like Roberto Cavalli, Dsquared or Balmain into leading global brands creating structural value particularly by conquering significant market shares in Cina and the Far east.<\/p>\n<p>With these experiences under his belt, since some years Eugenio cooperates with the BBS Made in Italy Master as visiting Professor, teaching Global Strategies matters, with key focus on Brand positioning, best practises for the go-to-market, deepening the competitive advantages for the Made in Italy.<\/p>\n<p>Beyond his teaching activity, run also for Polimoda (Florence) and Univ. Bocconi (Milan), Eugenio continue to serve as an advisor to Board of Director both in the Luxury and Fashion markets as well as in the FMCG, including the uprunning Fintech market.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Eugenio Morselli left from the Bologna Alma Mater with a top score graduation, to develop a two stages career as an international manager: the first one in the FMCG markets with leading multibrand groups like Procter &amp; Gamble, PepsiCo. and Barilla and the second one \u201cout of the Supermarket and into the Boutiques\u201d in the [&hellip;]<\/p>\n","protected":false},"author":127,"template":"","class_list":["post-114474","faculty","type-faculty","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Morselli Eugenio | BBS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bbs.unibo.it\/en\/faculty\/morselli-eugenio\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Morselli Eugenio | BBS\" \/>\n<meta property=\"og:description\" content=\"Eugenio Morselli left from the Bologna Alma Mater with a top score graduation, to develop a two stages career as an international manager: the first one in the FMCG markets with leading multibrand groups like Procter &amp; 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