{"id":32409,"date":"2019-08-29T00:00:00","date_gmt":"2019-08-29T00:00:00","guid":{"rendered":"https:\/\/www.bbs.unibo.it\/event\/koen-de-jong-the-private-label-revolution-2019\/"},"modified":"2020-03-06T11:30:38","modified_gmt":"2020-03-06T11:30:38","slug":"koen-de-jong-the-private-label-revolution-2019","status":"publish","type":"event","link":"https:\/\/www.bbs.unibo.it\/en\/event\/koen-de-jong-the-private-label-revolution-2019\/","title":{"rendered":"Koen De Jong: The Private Label Revolution 2019"},"content":{"rendered":"<p><span style=\"color: #4a4a4a;\"><strong><span style=\"color: #ff6600;\">Bologna Business School<\/span><\/strong> hosts <strong>Koen De Jong<\/strong>, Managing Partner IPLC BV and Retailer Brand Specialist and Dutch author, during the event organized as part of the first edition of the Private Label Development &amp; Innovation course dedicated to the managers of mass production and distribution companies.<\/span><!--more--><\/p>\n<p><strong>Koen De Jong<\/strong> has extensive managerial experience in the Private Label production sector in Germany, France, the United Kingdom and the Netherlands.<\/p>\n<p>Since 2003 he has worked as a consultant for various manufacturers and distributors even outside Europe. He has published four books: <em>Private Labels in Europe<\/em> (2006), <em>Private Label Uncovered<\/em> (2011),\u00a0<em>Managing Private Labels<\/em> (2015), nominated for the Marketing Literature Award 2015 and &#8220;<a href=\"https:\/\/www.iplc-europe.com\/it\/product\/the-private-label-revolution\/\" target=\"_blank\">The Private Label Revolution (2019)<\/a>&#8220;. Koen is a columnist for Food Magazine and Global Retail Brand Magazine.<\/p>\n<p><span style=\"color: #ff6600;\"><strong>Program<\/strong><\/span><\/p>\n<p><strong>5:30pm<\/strong>\u00a0&#8211; <em>The Private Label Revolution 2019\u00a0<\/em>&#8211;\u00a0Introduced by Paolo Palomba, Expertise on field and Ludovica Leone, Modena Reggio Emilia University.<\/p>\n<p><strong>Key note speech<\/strong> by <strong>Koen de Jong<\/strong> &#8211; Author of the book, Managing Partner IPLC Europe BV<br \/>\nInternational Private Label Consult, The Retailer Brand Specialist<\/p>\n<p><strong>6pm<\/strong>\u00a0&#8211; <em>Q&amp;A<\/em><\/p>\n<p><strong>6:15pm-<\/strong> Round table (in Italian):<em>&#8220;Bologna City of Food, Retail and Private Label: development of Made in Italy and the brand of distributor&#8221;<\/em><br \/>\nSpeakers:<\/p>\n<ul>\n<li><strong> Roberto Nanni<\/strong>,\u00a0<span style=\"color: #222222;\">Product Strategy Director<\/span> Coop, Coop Italia<\/li>\n<li><strong> Riccardo Breveglieri<\/strong>, Director of Purchasing and International Activities, Conad<\/li>\n<li><strong> Federico Cappi<\/strong>, Marketing Director, Conserve Italia<\/li>\n<li><strong> Mirko Veratti<\/strong>, Retail Manager, Tetra Pak Italiana<\/li>\n<li><strong> Maurizio Castagnoli<\/strong>, Sales manager and Advisor, Euro Company SB<\/li>\n<li><strong> Stefano Ghetti<\/strong>, Partner Italia, IPLC Europe Italy<\/li>\n<li><strong> Silvia Zucconi<\/strong>, Market Manager Intelligence, Nomisma<\/li>\n<\/ul>\n<p><strong>Moderator<\/strong>:\u00a0Paolo Palomba, Expertise on Field<\/p>\n<p style=\"text-align: center;\">The event will be held in English and in Italian<\/p>\n<p style=\"text-align: center;\">Free admission: the places are limited<\/p>\n<p style=\"text-align: center;\">To participate you must register by filling in the <a href=\"https:\/\/www.bbs.unibo.it\/hp\/?post_type=event&amp;p=63080#iscrizione\" target=\"_blank\">form<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>In partnership with\u00a0<img decoding=\"async\" src=\"https:\/\/www.bbs.unibo.it\/en\/wp-content\/uploads\/\/2020\/02\/B-Logo-def-per-sito1.png\" alt=\"B Logo def per sito\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bologna Business School hosts Koen De Jong, Managing Partner IPLC BV and Retailer Brand Specialist and Dutch author, during the event organized as part of the first edition of the Private Label Development &amp; Innovation course dedicated to the managers of mass production and distribution companies.<\/p>\n","protected":false},"author":2,"template":"","class_list":["post-32409","event","type-event","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Koen De Jong: The Private Label Revolution 2019 | BBS<\/title>\n<meta name=\"description\" content=\"Bologna Business School hosts Koen De Jong, 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