{"id":32357,"date":"2018-10-09T00:00:00","date_gmt":"2018-10-09T00:00:00","guid":{"rendered":"https:\/\/www.bbs.unibo.it\/event\/martin-lindstrom-meets-bbs\/"},"modified":"2020-03-06T11:30:59","modified_gmt":"2020-03-06T11:30:59","slug":"martin-lindstrom-meets-bbs","status":"publish","type":"event","link":"https:\/\/www.bbs.unibo.it\/en\/event\/martin-lindstrom-meets-bbs\/","title":{"rendered":"Martin Lindstrom meets BBS"},"content":{"rendered":"<p><strong>Martin Lindstrom<\/strong>, brand consultant and marketing guru, included by Time among the 100 most influential men in the world, will lead the <span style=\"color: #ff6600;\"><strong>Data Driven Strategic Marketing<\/strong><\/span> workshop, focusing on the analysis of small data in search\u00a0for trends and specific indications that can explain the decisions of purchase, characterized by their nature as an irrational component. The workshop will address the true meaning of small data, explain\u00a0the positive impacts of their analysis and the benefits in terms of a full understanding of the value for the client and a concrete translation into unique and inimitable offer propositions.<\/p>\n<p><!--more--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Martin Lindstrom, brand consultant and marketing guru, included by Time among the 100 most influential men in the world, will lead the Data Driven Strategic Marketing workshop, focusing on the analysis of small data in search\u00a0for trends and specific indications that can explain the decisions of purchase, characterized by their nature as an irrational component. [&hellip;]<\/p>\n","protected":false},"author":2,"template":"","class_list":["post-32357","event","type-event","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Martin Lindstrom meets BBS | BBS<\/title>\n<meta name=\"description\" content=\"Martin Lindstrom, marketing guru and neuromarketing creator, will be a guest of BBS for a workshop about small data and their impact on value proposition.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bbs.unibo.it\/en\/event\/martin-lindstrom-meets-bbs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Martin Lindstrom meets BBS | BBS\" \/>\n<meta property=\"og:description\" content=\"Martin Lindstrom, marketing 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