{"id":32329,"date":"2018-05-28T00:00:00","date_gmt":"2018-05-28T00:00:00","guid":{"rendered":"https:\/\/www.bbs.unibo.it\/event\/bbs-in-new-york-luxury-heritage-and-growth-a-global-challenge\/"},"modified":"2020-03-06T11:31:08","modified_gmt":"2020-03-06T11:31:08","slug":"bbs-in-new-york-luxury-heritage-and-growth-a-global-challenge","status":"publish","type":"event","link":"https:\/\/www.bbs.unibo.it\/en\/event\/bbs-in-new-york-luxury-heritage-and-growth-a-global-challenge\/","title":{"rendered":"BBS in New York: \u201cLuxury, Heritage and Growth: a global challenge\u201d"},"content":{"rendered":"

Bologna Business School<\/strong> arrives in New York<\/strong> to discuss the heritage of luxury brands and their growth in the global market. The exclusive Lamborghini Lounge<\/a>\u00a0in the 84th Street will host the event\u00a0entitled Luxury, Heritage and Growth: a global challenge<\/span><\/strong>.<\/span><\/p>\n

<\/p>\n

 <\/p>\n

Luxury intended as an over-category, the link between the brand and its historical heritage and the exploitation of the uniqueness and accessibility of the brand, are the central themes around which the expansion of a luxury brand develops. The pitfall, in global growth, lies precisely in the risk of diluting the value of the brand\u00a0in the various operations aimed at reaching\u00a0international markets.<\/span><\/p>\n

The theme of the challenges of internationalization and the growth of luxury brands will be tackled together with Alessandro Farmeschi<\/strong>, Chief Executive Officer of Lamborghini Americas Region, and Elisa Montaguti<\/strong>, Director of the BBS Global MBA and Professor of Marketing at the University of Bologna.<\/span><\/p>\n

 <\/p>\n

PROGRAM<\/strong><\/h4>\n

7.00 pm:<\/em> Event opening & welcome<\/p>\n

7.10 pm:<\/em> \u201cLamborghini in USA – Performance all Made in Italy\u201d<\/p>\n

with\u00a0Alessandro Farmeschi<\/strong>, Chief Executive Officer, Lamborghini\u00a0Americas Region<\/p>\n

7.30 pm:<\/em>\u00a0\u201cLuxury, Heritage and Growth: a global challenge\u201d<\/p>\n

with\u00a0Elisa Montaguti<\/strong>,\u00a0Director of the BBS Global MBA and Professor of Marketing at the University of Bologna<\/span><\/p>\n

8.00 pm\u00a0:<\/em> Networking Cocktail Dinner<\/p>\n

 <\/p>\n

To attend the BBS event in New York it is necessary to confirm your participation to<\/span>:<\/em><\/p>\n

Alan Fusetto<\/strong><\/p>\n

Professional Network & Community Manager
\nalan.fusetto@bbs.unibo.it<\/a>
\n+39 051 2090114<\/p>\n

 <\/p>\n

 <\/p>\n

The event is organized in collaboration with\u00a0Automobili Lamborghini.<\/p>\n

\"Logo<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Bologna Business School arrives in New York to discuss the heritage of luxury brands and their growth in the global market. 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