{"id":32292,"date":"2017-09-20T00:00:00","date_gmt":"2017-09-20T00:00:00","guid":{"rendered":"https:\/\/www.bbs.unibo.it\/event\/innovation-talks-philip-kotler\/"},"modified":"2020-03-06T11:31:31","modified_gmt":"2020-03-06T11:31:31","slug":"innovation-talks-philip-kotler-2","status":"publish","type":"event","link":"https:\/\/www.bbs.unibo.it\/en\/event\/innovation-talks-philip-kotler-2\/","title":{"rendered":"Innovation Talks. Philip Kotler"},"content":{"rendered":"

The first\u00a0appointment with the fall\u00a0cycle of Innovation Talks<\/strong>\u00a0will host Philip Kotler<\/span><\/strong><\/span>, one of the world’s leading experts of Marketing Management.\u00a0The event\u00a0is\u00a0organized in collaboration with\u00a0<\/span>Philip Morris Italia.<\/strong><\/p>\n

<\/p>\n


\nEmerging Issues in Marketing Management,<\/strong>\u00a0is the Keynote Speech during which Philip Kotler will address the issue of market evolution in a context driven by digitalization and a growing need for sustainability.<\/p>\n


\nProfessor of International Marketing at the Kellogg School of Management at Northwestern University in Evanston, Illinois<\/span>,\u00a0Philip Kotler is the scholar who has contributed the most to the development and diffusion\u00a0of marketing as an integral part of economic dynamics. His\u00a0profound analysis of the changes in society, the new macroeconomic system, and new business strategies and techniques has reached its climax in a new marketing concept.<\/span><\/p>\n

 <\/p>\n

He has been referred to as the\u00a0<\/span>fourth \u201cmarketing management guru\u201d of all times by the Financial Times<\/strong>\u00a0(after Jack Welch, Bill Gates and Peter Drucker) and is acclaimed as \u201cthe world\u2019s most experienced marketing strategist\u201d by the Management Center Europe.\u00a0<\/span><\/p>\n


\nHis main work is\u00a0<\/span>Marketing Management<\/strong>\u00a0(first edition in 1967, 15th edition in 2017, curated for the Italian edition by Ancarani and Costabile), which is generally recognized as one of the most authoritative texts on marketing,<\/span><\/p>\n

Through his consulting company Kotler Marketing Group (KMG), Kotler has collaborated with many large multinational companies, including IBM, General Electric, AT & T, Honeywell, Bank of America, and Merck.<\/span><\/p>\n


\n<\/em><\/p>\n

The location of the event is Salone di\u00a0Palazzo De’ Toschi<\/strong>, Banca di Bologna<\/strong>,\u00a0Piazza Minghetti 4\/D<\/strong>, Bologna. Click here<\/a> to check the address on the map.<\/p>\n

The event, dedicated to BBS Community, will be held in English with simultaneous translation in Italian.\u00a0To partecipate, please register at the portal of\u00a0BBS\u00a0<\/a><\/em>Community<\/a>.<\/i><\/span><\/em><\/p>\n

 <\/p>\n

In collaboration with:<\/p>\n

\"logo-philip-morris\"<\/a>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\"Logo<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The first\u00a0appointment with the fall\u00a0cycle of Innovation Talks\u00a0will host Philip Kotler, one of the world’s leading experts of Marketing Management.\u00a0The event\u00a0is\u00a0organized in collaboration with\u00a0Philip Morris Italia.<\/p>\n","protected":false},"author":2,"template":"","class_list":["post-32292","event","type-event","status-publish","hentry"],"acf":[],"yoast_head":"\nInnovation Talks. Philip Kotler | BBS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bbs.unibo.it\/en\/event\/innovation-talks-philip-kotler-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Innovation Talks. 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