{"id":32290,"date":"2017-09-08T00:00:00","date_gmt":"2017-09-08T00:00:00","guid":{"rendered":"https:\/\/www.bbs.unibo.it\/event\/philip-kotler-a-bologna-business-school-2\/"},"modified":"2020-03-06T11:31:34","modified_gmt":"2020-03-06T11:31:34","slug":"philip-kotler-a-bologna-business-school","status":"publish","type":"event","link":"https:\/\/www.bbs.unibo.it\/en\/event\/philip-kotler-a-bologna-business-school\/","title":{"rendered":"Philip Kotler a Bologna Business School"},"content":{"rendered":"<h2>The management and marketing guru, Philip Kotler, meets BBS<\/h2>\n<p>On the occasion of his visit to Italy, Philip Kotler, the creator of modern marketing discipline, reveals how to address emerging issues in management and marketing in a new era driven by digital transformation and a new vision of business sustainability.<\/p>\n<p><!--more--><\/p>\n<p><strong>PROGRAM<\/strong><\/p>\n<p>2.15pm-5.30pm \u00a0 \u00a0<span style=\"color: #ff6600;\"><strong>Master Lecture: Philip Kotler on Modern Marketing<\/strong><\/span><\/p>\n<p>6.oopm-7.15pm \u00a0 \u00a0\u00a0<span style=\"color: #ff6600;\"><strong>Keynote Speech:<\/strong><\/span>\u00a0<span style=\"color: #ff6600;\"><strong>New Emerging Issues in Marketing Management<br \/>\n<\/strong><\/span><em>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><strong>DR. PHILIP KOTLER<\/strong><\/p>\n<p><strong>Philip Kotler<\/strong> is S.C. Johnson &amp; Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University in Evanston, Illinois.<\/p>\n<p>It has been referred to as the <strong>fourth \u201cmanagement guru\u201d<\/strong> of all times by the Financial Times (after Jack Welch, Bill Gates and Peter Drucker) and is acclaimed as <strong>\u201cthe world\u2019s most experienced marketing strategist\u201d<\/strong> by the Management Center Europe. It is also considered one of the <strong>pioneers of social marketing<\/strong>. Kotler has made an important contribution to the structuring of marketing as a scientific discipline, orienting the training of many students and managers around the world.<\/p>\n<p>His main work is <strong>Marketing Management<\/strong> (first edition in 1967), which is generally recognized as one of the most authoritative texts on marketing, and is the most popular in universities and business schools around the world, with a percentage of adoption close to 60%. He also received important awards and recognitions.<\/p>\n<p>Through its consulting company Kotler Marketing Group (KMG), Kotler has collaborated with many large multinational companies, including IBM, General Electric, AT &amp; T, Honeywell, Bank of America, Merck and Motorola.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The management and marketing guru, Philip Kotler, meets BBS On the occasion of his visit to Italy, Philip Kotler, the creator of modern marketing discipline, reveals how to address emerging issues in management and marketing in a new era driven by digital transformation and a new vision of business sustainability.<\/p>\n","protected":false},"author":2,"template":"","class_list":["post-32290","event","type-event","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Philip Kotler a Bologna Business School | BBS<\/title>\n<meta name=\"robots\" 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