{"id":32219,"date":"2016-09-06T00:00:00","date_gmt":"2016-09-06T00:00:00","guid":{"rendered":"https:\/\/www.bbs.unibo.it\/event\/welcome-speech-master-programs\/"},"modified":"2020-03-06T11:32:08","modified_gmt":"2020-03-06T11:32:08","slug":"welcome-speech-master-programs","status":"publish","type":"event","link":"https:\/\/www.bbs.unibo.it\/en\/event\/welcome-speech-master-programs\/","title":{"rendered":"Marketing and Innovation of Italian Excellence: Ferrarelle case."},"content":{"rendered":"<p><strong>Carlo Pontecorvo<\/strong>, President and CEO\u00a0of\u00a0<a href=\"http:\/\/www.ferrarelle.it\/en\" target=\"_blank\" rel=\"noopener noreferrer\">Ferrarelle S.p.A<\/a>, will\u00a0give a<strong>\u00a0Keynote Speech <\/strong>in which he will explain the\u00a0success strategy behind this Italian company of international success. Together with <strong>Fabio Ancarani<\/strong>, Associate Dean of Executive Education, will open the events of the 2016\/2017\u00a0academic year.<strong>\u00a0\u00a0<\/strong><\/p>\n<p><!--more--><\/p>\n<p>Following the event a <em>light lunch<\/em> will follow.<\/p>\n<p><strong>Carlo Pontecorvo<\/strong>. Graduated with honors in Medicine and Surgery and worked in the General Surgery Division at the University Hospital of Naples. In 1990 leaves his practice to work on his family&#8217;s businesses. Among others, a company that produces glass containers for the food industry (AVIR SpA), with more than 20 establishments in Europe and sales that surpassed the 600 million Euros. In 1997 sells the company to the american multinational Owen Illinois Inc., establishes <strong>LGR Holding SpA<\/strong> in 1998,\u00a0becoming its\u00a0President and CEO.<\/p>\n<p>In January 2005 LGR Holding SpA buys the company Italaquae SpA from the Danone Group, renaming it as Ferrarelle SpA. Vitasnella, Fonte Essenziale, Boario, Santagata, Natia are some of the brands managed by Ferrarelle, while being the exclusive distributor of Evian for the Italian market.<\/p>\n<p>Pontecorvo is part of the council at Fondazione Telethon, at FAI (Fondo Ambiente Italiano) and at HAT SpA, in which LGR Holding owns some shares\u00a0since 2007. He is also the President at Banca Regionale di Sviluppo SpA.<\/p>\n<p>In 2011 Carlo Pontecoro was honored with the title of <em>Cavaliere del Lavoro<\/em>.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Carlo Pontecorvo, President and CEO\u00a0of\u00a0Ferrarelle S.p.A, will\u00a0give a\u00a0Keynote Speech in which he will explain the\u00a0success strategy behind this Italian company of international success. Together with Fabio Ancarani, Associate Dean of Executive Education, will open the events of the 2016\/2017\u00a0academic year.\u00a0\u00a0<\/p>\n","protected":false},"author":2,"template":"","class_list":["post-32219","event","type-event","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing and Innovation of Italian Excellence: Ferrarelle case. | BBS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bbs.unibo.it\/en\/event\/welcome-speech-master-programs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing and Innovation of Italian Excellence: Ferrarelle case. | BBS\" \/>\n<meta property=\"og:description\" content=\"Carlo Pontecorvo, President and CEO\u00a0of\u00a0Ferrarelle S.p.A, will\u00a0give a\u00a0Keynote Speech in which he will explain the\u00a0success strategy behind this Italian company of international success. 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