{"id":32183,"date":"2016-04-22T00:00:00","date_gmt":"2016-04-22T00:00:00","guid":{"rendered":"https:\/\/www.bbs.unibo.it\/event\/creating-value-with-big-data-2\/"},"modified":"2020-03-06T11:32:24","modified_gmt":"2020-03-06T11:32:24","slug":"creating-value-with-big-data","status":"publish","type":"event","link":"https:\/\/www.bbs.unibo.it\/en\/event\/creating-value-with-big-data\/","title":{"rendered":"Creating Value With Big Data"},"content":{"rendered":"<p><strong>Peter C. Verhoef<\/strong>, Professor of Marketing at the University of Groningen presents at Bologna Business School his book <strong><em>Creating Value with Big Data Analytics: Making Smart Marketing Decisions <\/em><\/strong>co-written with Edwin Kooge and Natasha Walk.<\/p>\n<p><!--more--><\/p>\n<p>Big Data. Many organizations are struggling with the explosive growth and diversity of data, or fear missing out. The new book by Peter Verhoef, professor of Marketing at the University of Groningen, Edwin Kooge and Natasha Walk, managing partners of MetrixLab Big Data Analytics, responds to an increasingly urgent need to meet the promise of Big Data.<\/p>\n<p><span style=\"color: #ff6600;\"><strong>Welcome and Introduction<\/strong><\/span><\/p>\n<p><strong>Sara Valentini, <\/strong>Associate Dean, Bologna Business School<\/p>\n<p><span style=\"color: #ff6600;\"><strong>Guest Speaker<\/strong><\/span><\/p>\n<p><strong>Peter Verhoef, <\/strong>Professor of Marketing, University of Groningen<\/p>\n<p><span style=\"color: #ff6600;\"><strong>Conclusion<\/strong><\/span><\/p>\n<p><strong>Elisa Montaguti, <\/strong>Director of Global MBA, Bologna Business School<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Peter C. Verhoef, Professor of Marketing at the University of Groningen presents at Bologna Business School his book Creating Value with Big Data Analytics: Making Smart Marketing Decisions co-written with Edwin Kooge and Natasha Walk.<\/p>\n","protected":false},"author":2,"template":"","class_list":["post-32183","event","type-event","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Creating Value With Big Data | BBS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bbs.unibo.it\/en\/event\/creating-value-with-big-data\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creating Value With Big Data | BBS\" \/>\n<meta property=\"og:description\" content=\"Peter C. 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