{"id":32150,"date":"2015-11-11T00:00:00","date_gmt":"2015-11-10T23:00:00","guid":{"rendered":"https:\/\/www.bbs.unibo.it\/event\/increasing-profit-through-omnichannel-strategy-2\/"},"modified":"2020-04-03T16:20:14","modified_gmt":"2020-04-03T14:20:14","slug":"increasing-profit-through-omnichannel-strategy-2","status":"publish","type":"event","link":"https:\/\/www.bbs.unibo.it\/en\/event\/increasing-profit-through-omnichannel-strategy-2\/","title":{"rendered":"INCREASING PROFIT THROUGH OMNICHANNEL STRATEGY"},"content":{"rendered":"<p><strong>It has been empirically proven<\/strong>\u00a0that a &#8220;multichannel&#8221; customer is more satisfied, purchases more and consequently, companies can increase their profits through strategies that guide customers to use more than one channel.<\/p>\n<p><!--more--><\/p>\n<p><span style=\"color: #ff6600;\">Timetable:<\/span><\/p>\n<ul>\n<li>What is omnichannel marketing?<\/li>\n<li>\u2022 How valuable are shoppers by the channel(s) shopped?<\/li>\n<li>\u2022 Can we segmentshoppers by the channel in which they shop?<\/li>\n<li>\u2022 How do shoppers differ in their shopping incidence, monetary value of<\/li>\n<li>purchases, and return behavior based on the channel(s) in which they shop?<\/li>\n<li>\u2022 What are the effects of marketing efforts in one channel on shopping in<\/li>\n<li>another channel?<\/li>\n<li>\u2022 What is the role of big data and analytics in omnichannel marketing?<\/li>\n<li>\u2022 What is the future of big data, analytics, and omnichannel marketing?<\/li>\n<\/ul>\n<p>To sign up, please <a href=\"http:\/\/http:\/\/www.bbs.unibo.it\/hp\/en\/open-program\/increasing-profit-through-multichannel-strategy\/#iscrizione\">click here<\/a>.<br \/>\n<!--more--><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It has been empirically proven\u00a0that a &#8220;multichannel&#8221; customer is more satisfied, purchases more and consequently, companies can increase their profits through strategies that guide customers to use more than one channel.<\/p>\n","protected":false},"author":2,"template":"","class_list":["post-32150","event","type-event","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>INCREASING PROFIT THROUGH OMNICHANNEL STRATEGY | BBS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bbs.unibo.it\/en\/event\/increasing-profit-through-omnichannel-strategy-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"INCREASING PROFIT THROUGH OMNICHANNEL STRATEGY | BBS\" \/>\n<meta property=\"og:description\" content=\"It has been empirically proven\u00a0that a &#8220;multichannel&#8221; customer is more satisfied, purchases more and consequently, companies can increase their profits through strategies that guide customers to use more than one channel.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bbs.unibo.it\/en\/event\/increasing-profit-through-omnichannel-strategy-2\/\" \/>\n<meta property=\"og:site_name\" content=\"BBS\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BolognaBusinessSchool\/\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-03T14:20:14+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bbs.unibo.it\/en\/event\/increasing-profit-through-omnichannel-strategy-2\/\",\"url\":\"https:\/\/www.bbs.unibo.it\/en\/event\/increasing-profit-through-omnichannel-strategy-2\/\",\"name\":\"INCREASING PROFIT THROUGH OMNICHANNEL STRATEGY | BBS\",\"isPartOf\":{\"@id\":\"https:\/\/www.bbs.unibo.it\/en\/#website\"},\"datePublished\":\"2015-11-10T23:00:00+00:00\",\"dateModified\":\"2020-04-03T14:20:14+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.bbs.unibo.it\/en\/event\/increasing-profit-through-omnichannel-strategy-2\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bbs.unibo.it\/en\/event\/increasing-profit-through-omnichannel-strategy-2\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.bbs.unibo.it\/en\/event\/increasing-profit-through-omnichannel-strategy-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.bbs.unibo.it\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Eventi\",\"item\":\"https:\/\/www.bbs.unibo.it\/en\/event\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"INCREASING PROFIT THROUGH OMNICHANNEL STRATEGY\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bbs.unibo.it\/en\/#website\",\"url\":\"https:\/\/www.bbs.unibo.it\/en\/\",\"name\":\"BBS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.bbs.unibo.it\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"INCREASING PROFIT THROUGH OMNICHANNEL STRATEGY | BBS","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bbs.unibo.it\/en\/event\/increasing-profit-through-omnichannel-strategy-2\/","og_locale":"en_US","og_type":"article","og_title":"INCREASING PROFIT THROUGH OMNICHANNEL STRATEGY | BBS","og_description":"It has been empirically proven\u00a0that a &#8220;multichannel&#8221; 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