{"id":154969,"date":"2026-06-26T15:51:09","date_gmt":"2026-06-26T13:51:09","guid":{"rendered":"https:\/\/www.bbs.unibo.it\/?post_type=event&#038;p=154969"},"modified":"2026-06-26T15:51:09","modified_gmt":"2026-06-26T13:51:09","slug":"the-ai-adoption-gap-from-tools-to-behaviour-at-enterprise-scale","status":"publish","type":"event","link":"https:\/\/www.bbs.unibo.it\/en\/event\/the-ai-adoption-gap-from-tools-to-behaviour-at-enterprise-scale\/","title":{"rendered":"The AI Adoption Gap: From Tools to Behaviour at Enterprise Scale"},"content":{"rendered":"<p class=\"isSelectedEnd\">On <strong>July 6, 2026, at 6:00 PM (CEST)<\/strong>, the Open Lesson <strong>&#8220;The AI Adoption Gap: From Tools to Behaviour at Enterprise Scale&#8221;<\/strong> will be held online via MS Teams.<\/p>\n<p class=\"isSelectedEnd\">Many organizations have already introduced Artificial Intelligence tools, yet only a few have successfully integrated them into their daily processes and operations. The real challenge is not the technology itself, but its adoption by people and across the organization.<\/p>\n<p class=\"isSelectedEnd\">During the Open Lesson, we will explore why many AI projects fail to move beyond the pilot phase and what it takes to turn Artificial Intelligence into a true driver of change and value creation.<\/p>\n<p class=\"isSelectedEnd\">Through recent research, business cases, and practical examples, we will examine AI adoption as a challenge of leadership, organizational culture, and change management, highlighting the skills and approaches needed to enable effective and lasting transformation.<\/p>\n<p class=\"isSelectedEnd\">During the session, you will discover:<\/p>\n<ul data-spread=\"false\">\n<li>why many AI projects do not move beyond the experimental phase;<\/li>\n<li>the role of leadership and organizational culture in AI adoption;<\/li>\n<li>how to integrate AI into business processes to generate tangible value;<\/li>\n<li>examples and best practices to successfully drive transformation.<\/li>\n<\/ul>\n<p class=\"isSelectedEnd\"><strong>Speaker<\/strong>:<\/p>\n<p><a href=\"https:\/\/eur04.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fkpmg.com%2Fgr%2Fen%2Fcontacts%2Ff%2Ffotis-filippopoulos.html&amp;data=05%7C02%7Cmartina.bargiotti%40bbs.unibo.it%7Cd42e78ed5d944609ccd708ded29c9f67%7Cdfd612f5d1974795b4dc44500b5c9b25%7C0%7C0%7C639179767321298769%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=XIJsyxNfcONKNtb9onxL%2FB8fztSgV7mjyOgztOdei%2FU%3D&amp;reserved=0\"><strong>Dr Fotis Filippopoulos<\/strong><\/a> | Lead, KPMG Intelligence Lab<\/p>\n<p class=\"isSelectedEnd\">Register now to join the Open Lesson.<\/p>\n<p><strong>The event will be held in English.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On July 6, 2026, at 6:00 PM (CEST), the Open Lesson &#8220;The AI Adoption Gap: From Tools to Behaviour at Enterprise Scale&#8221; will be held online via MS Teams. Many organizations have already introduced Artificial Intelligence tools, yet only a few have successfully integrated them into their daily processes and operations. The real challenge is [&hellip;]<\/p>\n","protected":false},"author":141,"template":"","class_list":["post-154969","event","type-event","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The AI Adoption Gap: From Tools to Behaviour at Enterprise Scale | BBS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bbs.unibo.it\/en\/event\/the-ai-adoption-gap-from-tools-to-behaviour-at-enterprise-scale\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The AI Adoption Gap: From Tools to Behaviour at Enterprise Scale | BBS\" \/>\n<meta property=\"og:description\" content=\"On July 6, 2026, at 6:00 PM (CEST), the Open Lesson &#8220;The AI Adoption Gap: From Tools to Behaviour at Enterprise Scale&#8221; will be held online via MS Teams. Many organizations have already introduced Artificial Intelligence tools, yet only a few have successfully integrated them into their daily processes and operations. The real challenge is [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bbs.unibo.it\/en\/event\/the-ai-adoption-gap-from-tools-to-behaviour-at-enterprise-scale\/\" \/>\n<meta property=\"og:site_name\" content=\"BBS\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BolognaBusinessSchool\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.bbs.unibo.it\\\/en\\\/event\\\/the-ai-adoption-gap-from-tools-to-behaviour-at-enterprise-scale\\\/\",\"url\":\"https:\\\/\\\/www.bbs.unibo.it\\\/en\\\/event\\\/the-ai-adoption-gap-from-tools-to-behaviour-at-enterprise-scale\\\/\",\"name\":\"The AI Adoption Gap: From Tools to Behaviour at Enterprise Scale | BBS\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bbs.unibo.it\\\/en\\\/#website\"},\"datePublished\":\"2026-06-26T13:51:09+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.bbs.unibo.it\\\/en\\\/event\\\/the-ai-adoption-gap-from-tools-to-behaviour-at-enterprise-scale\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.bbs.unibo.it\\\/en\\\/event\\\/the-ai-adoption-gap-from-tools-to-behaviour-at-enterprise-scale\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.bbs.unibo.it\\\/en\\\/event\\\/the-ai-adoption-gap-from-tools-to-behaviour-at-enterprise-scale\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.bbs.unibo.it\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Eventi\",\"item\":\"https:\\\/\\\/www.bbs.unibo.it\\\/en\\\/event\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The AI Adoption Gap: From Tools to Behaviour at Enterprise Scale\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.bbs.unibo.it\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.bbs.unibo.it\\\/en\\\/\",\"name\":\"BBS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.bbs.unibo.it\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The AI Adoption Gap: From Tools to Behaviour at Enterprise Scale | BBS","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bbs.unibo.it\/en\/event\/the-ai-adoption-gap-from-tools-to-behaviour-at-enterprise-scale\/","og_locale":"en_US","og_type":"article","og_title":"The AI Adoption Gap: From Tools to Behaviour at Enterprise Scale | BBS","og_description":"On July 6, 2026, at 6:00 PM (CEST), the Open Lesson &#8220;The AI Adoption Gap: From Tools to Behaviour at Enterprise Scale&#8221; will be held online via MS Teams. Many organizations have already introduced Artificial Intelligence tools, yet only a few have successfully integrated them into their daily processes and operations. 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