{"id":152907,"date":"2026-05-08T18:15:20","date_gmt":"2026-05-08T16:15:20","guid":{"rendered":"https:\/\/www.bbs.unibo.it\/?post_type=event&p=152907"},"modified":"2026-05-11T11:24:09","modified_gmt":"2026-05-11T09:24:09","slug":"the-formula-of-performance-what-marketing-can-learn-from-high-performance-environments","status":"publish","type":"event","link":"https:\/\/www.bbs.unibo.it\/en\/event\/the-formula-of-performance-what-marketing-can-learn-from-high-performance-environments\/","title":{"rendered":"The Formula of Performance: What Marketing Can Learn from High-Performance Environments"},"content":{"rendered":"
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On Tuesday<\/strong>, May 26 at 2:00 PM<\/strong>, the event \u201cThe Formula of Performance: What Marketing Can Learn from High-Performance Environments<\/b>\u201d will take place via Microsoft Teams<\/strong>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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In high-performance environments such as elite sports, every detail matters. From marginal gains to split-second decisions, success depends on the ability to combine strategy, speed, and execution under pressure. But what can marketing and business learn from these contexts? Today\u2019s organizations operate in increasingly competitive and fast-changing markets, where creating value requires not only data and tools, but also the ability to make effective decisions, build strong brands, and engage audiences in meaningful ways.<\/p>\n<\/div>\n

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Join us for an engaging conversation with Alberto Uncini Manganelli<\/a><\/strong>, Senior Vice President at Adidas, as we explore the parallels between sports and marketing, focusing on topics such as decision-making under pressure, the real value of sponsorships, and how brands can build deeper relationships with highly engaged audiences. The session will offer practical insights into how performance-driven mindsets can be applied to marketing strategy and execution in today\u2019s global business environment.<\/div>\n
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The session will be moderated by Gabriele Pizzi<\/span><\/span><\/strong>, Academic Director of the Professional Master in Marketing Management.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n

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Registration is required to attend<\/strong>.<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

On Tuesday, May 26 at 2:00 PM, the event \u201cThe Formula of Performance: What Marketing Can Learn from High-Performance Environments\u201d will take place via Microsoft Teams.<\/p>\n","protected":false},"author":27,"template":"","class_list":["post-152907","event","type-event","status-publish","hentry"],"acf":[],"yoast_head":"\nThe Formula of Performance: What Marketing Can Learn from High-Performance Environments | BBS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bbs.unibo.it\/en\/event\/the-formula-of-performance-what-marketing-can-learn-from-high-performance-environments\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Formula of Performance: What Marketing Can Learn from High-Performance Environments | BBS\" \/>\n<meta property=\"og:description\" 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