{"id":149664,"date":"2026-02-04T14:31:49","date_gmt":"2026-02-04T13:31:49","guid":{"rendered":"https:\/\/www.bbs.unibo.it\/?post_type=event&#038;p=149664"},"modified":"2026-03-04T14:43:55","modified_gmt":"2026-03-04T13:43:55","slug":"data-monetization-theory-models-and-application","status":"publish","type":"event","link":"https:\/\/www.bbs.unibo.it\/en\/event\/data-monetization-theory-models-and-application\/","title":{"rendered":"Data Monetization: theory, models and application"},"content":{"rendered":"<p data-start=\"0\" data-end=\"232\">On <strong>Wednesday<\/strong>,<strong> March 4, 2026<\/strong>, at <strong>5:00 p.m<\/strong>. (CET), the event <strong data-start=\"59\" data-end=\"112\">Data Monetization: Theory, Models and Application<\/strong> will take place online via <strong>Microsoft Teams<\/strong>. The webinar is dedicated to the strategic foundations of data monetization.<\/p>\n<p data-start=\"234\" data-end=\"610\">In today\u2019s increasingly data-driven economy, transforming information assets into sustainable business value is a key capability for organizations and professionals. The webinar will provide a structured overview of data as a strategic asset, its role in building competitive advantage, and the main models through which companies generate, capture, and scale value from data.<\/p>\n<p data-start=\"612\" data-end=\"884\">The session will be led by <strong data-start=\"639\" data-end=\"659\">Gianluca Carrera<\/strong>, Expert and Executive in Data, AI and Digital Platforms, Mentor @Techstars and former Chief Product Officer at Facile.it, who brings over 20 years of international experience in digital platforms and data-centric businesses and by <strong>Mattia Campanella<\/strong>, alumnus of the Master\u2019s in Data Science and Business Analytics and Data Scientist at Granarolo S.p.A.<\/p>\n<p data-start=\"886\" data-end=\"1121\">Through strategic insights and practical examples, participants will explore approaches and tools to design and implement effective data monetization initiatives capable of delivering measurable results and supporting long-term growth.<\/p>\n<p data-start=\"1123\" data-end=\"1280\">The webinar will be moderated by <strong data-start=\"1156\" data-end=\"1175\">Claudio Sartori<\/strong>, Director of the Professional Masters in Data Science and Business Analytics at Bologna Business School.<\/p>\n<p data-start=\"1282\" data-end=\"1328\">To attend the event, registration is required.<\/p>\n<p data-start=\"1330\" data-end=\"1364\" data-is-last-node=\"\" data-is-only-node=\"\">The event will be held in <strong>English<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On Wednesday, March 4, 2026, at 5:00 p.m. (CET), the event Data Monetization: Theory, Models and Application will take place online via Microsoft Teams. The webinar is dedicated to the strategic foundations of data monetization. In today\u2019s increasingly data-driven economy, transforming information assets into sustainable business value is a key capability for organizations and professionals. [&hellip;]<\/p>\n","protected":false},"author":141,"template":"","class_list":["post-149664","event","type-event","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Data Monetization: theory, models and application | BBS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bbs.unibo.it\/en\/event\/data-monetization-theory-models-and-application\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data Monetization: theory, models and application | BBS\" \/>\n<meta property=\"og:description\" content=\"On Wednesday, March 4, 2026, at 5:00 p.m. (CET), the event Data Monetization: Theory, Models and Application will take place online via Microsoft Teams. The webinar is dedicated to the strategic foundations of data monetization. In today\u2019s increasingly data-driven economy, transforming information assets into sustainable business value is a key capability for organizations and professionals. 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