{"id":145566,"date":"2025-11-19T18:15:38","date_gmt":"2025-11-19T17:15:38","guid":{"rendered":"https:\/\/www.bbs.unibo.it\/?post_type=event&#038;p=145566"},"modified":"2025-11-19T18:17:08","modified_gmt":"2025-11-19T17:17:08","slug":"gen-ai-in-marketing-opportunities-insights","status":"publish","type":"event","link":"https:\/\/www.bbs.unibo.it\/en\/event\/gen-ai-in-marketing-opportunities-insights\/","title":{"rendered":"Gen AI in Marketing: Opportunities &#038; Insights"},"content":{"rendered":"<p><strong data-start=\"39\" data-end=\"79\">On Wednesday, November 26 at 6:00 pm<\/strong>, will be held via <strong>Microsoft Teams <\/strong>the Open Lesson <em data-start=\"97\" data-end=\"145\">\u201c<\/em><strong>GenAI in Marketing: Opportunities &amp; Insights<\/strong><em data-start=\"97\" data-end=\"145\">\u201d<\/em><br \/>\n<!--more--><\/p>\n<p data-start=\"181\" data-end=\"502\">Generative Artificial Intelligence (GenAI) is profoundly transforming the marketing landscape, opening new possibilities for creativity, automation, and customer engagement. This session will present ways to leverage GenAI to optimize campaigns, enhance user experience, and support faster, data-driven decision-making.<\/p>\n<p data-start=\"504\" data-end=\"579\">Participants will have the opportunity to explore tools and strategies for:<\/p>\n<ul data-start=\"581\" data-end=\"670\">\n<li data-start=\"581\" data-end=\"603\">\n<p data-start=\"583\" data-end=\"603\">content generation<\/p>\n<\/li>\n<li data-start=\"604\" data-end=\"630\">\n<p data-start=\"606\" data-end=\"630\">advanced data analysis<\/p>\n<\/li>\n<li data-start=\"631\" data-end=\"670\">\n<p data-start=\"633\" data-end=\"670\">customer experience personalization<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"672\" data-end=\"789\">highlighting how GenAI can support day-to-day marketing activities and enable more effective and flexible approaches.<\/p>\n<p data-start=\"791\" data-end=\"946\">Join us to understand the potential of GenAI in marketing and how these technologies are redefining the interactions between companies and their audiences.<\/p>\n<p data-start=\"948\" data-end=\"1052\">The Open Lesson will be led by \u00a0<strong><a href=\"https:\/\/www.bbs.unibo.it\/en\/faculty\/montaguti\/#gref\">Elisa Montaguti<\/a><\/strong>, Director of the Executive Master in Data Management.<\/p>\n<p data-start=\"1054\" data-end=\"1088\">The event will be held in <strong>English<\/strong>.<\/p>\n<p data-start=\"1054\" data-end=\"1088\"><b><span data-contrast=\"none\">Please fill in the registration form to join the event.<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On Wednesday, November 26 at 6:00 pm, will be held via Microsoft Teams the Open Lesson \u201cGenAI in Marketing: Opportunities &amp; Insights\u201d<\/p>\n","protected":false},"author":141,"template":"","class_list":["post-145566","event","type-event","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gen AI in Marketing: Opportunities &amp; Insights | BBS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bbs.unibo.it\/en\/event\/gen-ai-in-marketing-opportunities-insights\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gen AI in Marketing: Opportunities &amp; Insights | BBS\" \/>\n<meta property=\"og:description\" content=\"On Wednesday, November 26 at 6:00 pm, will be held via Microsoft Teams the Open Lesson \u201cGenAI in Marketing: Opportunities &amp; Insights\u201d\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bbs.unibo.it\/en\/event\/gen-ai-in-marketing-opportunities-insights\/\" \/>\n<meta property=\"og:site_name\" content=\"BBS\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BolognaBusinessSchool\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-19T17:17:08+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bbs.unibo.it\/en\/event\/gen-ai-in-marketing-opportunities-insights\/\",\"url\":\"https:\/\/www.bbs.unibo.it\/en\/event\/gen-ai-in-marketing-opportunities-insights\/\",\"name\":\"Gen AI in Marketing: Opportunities & Insights | BBS\",\"isPartOf\":{\"@id\":\"https:\/\/www.bbs.unibo.it\/en\/#website\"},\"datePublished\":\"2025-11-19T17:15:38+00:00\",\"dateModified\":\"2025-11-19T17:17:08+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.bbs.unibo.it\/en\/event\/gen-ai-in-marketing-opportunities-insights\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bbs.unibo.it\/en\/event\/gen-ai-in-marketing-opportunities-insights\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.bbs.unibo.it\/en\/event\/gen-ai-in-marketing-opportunities-insights\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.bbs.unibo.it\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Eventi\",\"item\":\"https:\/\/www.bbs.unibo.it\/en\/event\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Gen AI in Marketing: Opportunities &#038; 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