{"id":139887,"date":"2025-07-16T18:01:52","date_gmt":"2025-07-16T16:01:52","guid":{"rendered":"https:\/\/www.bbs.unibo.it\/?post_type=event&#038;p=139887"},"modified":"2025-07-16T18:04:04","modified_gmt":"2025-07-16T16:04:04","slug":"open-lesson-ai-in-marketing-frontiers-and-opportunities","status":"publish","type":"event","link":"https:\/\/www.bbs.unibo.it\/en\/event\/open-lesson-ai-in-marketing-frontiers-and-opportunities\/","title":{"rendered":"Open Lesson | AI in Marketing: Frontiers and Opportunities"},"content":{"rendered":"<p><strong>On Wednesday<\/strong>, <strong>July 23rd<\/strong>, at <strong>6:00 PM<\/strong>, the <strong>Open Lesson<\/strong><em><strong> AI in Marketing: Frontiers and Opportunities<\/strong>\u00a0<\/em>will take place via <strong>Microsoft Teams<\/strong>.<!--more--><\/p>\n<p><strong>Generative AI<\/strong> (<strong>GenAI<\/strong>) is rapidly transforming the marketing landscape. This open lesson will explore the latest trends reshaping the field, including the growing integration of GenAI into commercial tools, the diminishing centrality of traditional search engines, and the expanding use of AI for <strong>content creation and customer engagement<\/strong>.<\/p>\n<p>Participants will examine how GenAI supports, replaces, and extends key marketing functions such as research, ideation, and personalization. The session will also highlight <strong>innovative applications<\/strong> involving synthetic data and digital twins, offering insights into how these technologies enable more dynamic, data-driven marketing strategies.<\/p>\n<p>Join us to understand the opportunities and challenges posed\u00a0by GenAI in marketing, and discover how these advances are redefining the ways businesses connect with their audiences.<\/p>\n<p>The open lesson will be led by <strong>Elisa Montaguti,<\/strong>\u00a0Director of the <strong><a href=\"https:\/\/www.bbs.unibo.it\/en\/master-executive\/data-management\/\">Executive Master in Data Management<\/a><\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>To participate, please fill out the registration form.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On Wednesday, July 23rd, at 6:00 PM, the Open Lesson AI in Marketing: Frontiers and Opportunities\u00a0will take place via Microsoft Teams.<\/p>\n","protected":false},"author":27,"template":"","class_list":["post-139887","event","type-event","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Open Lesson | AI in Marketing: Frontiers and Opportunities | BBS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bbs.unibo.it\/en\/event\/open-lesson-ai-in-marketing-frontiers-and-opportunities\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Open Lesson | AI in Marketing: Frontiers and Opportunities\" \/>\n<meta property=\"og:description\" content=\"On Wednesday, July 23rd, at 6:00 PM, the Open Lesson AI in Marketing: Frontiers and Opportunities\u00a0will take place via Microsoft Teams.\" 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