{"id":136860,"date":"2025-04-24T17:48:40","date_gmt":"2025-04-24T15:48:40","guid":{"rendered":"https:\/\/www.bbs.unibo.it\/?post_type=event&#038;p=136860"},"modified":"2025-04-28T13:08:33","modified_gmt":"2025-04-28T11:08:33","slug":"ancient-future-the-antinori-case-26-generations-of-winemaking-principles-evolution-and-strategy","status":"publish","type":"event","link":"https:\/\/www.bbs.unibo.it\/en\/event\/ancient-future-the-antinori-case-26-generations-of-winemaking-principles-evolution-and-strategy\/","title":{"rendered":"Ancient Future. The Antinori Case: 26 Generations of Winemaking: Principles, Evolution and Strategy"},"content":{"rendered":"<p><strong>On Monday<\/strong>,\u00a0<strong>May 5th<\/strong>\u00a0at\u00a0<strong>6:00 PM<\/strong>, the\u00a0<strong>BBS Leadership Workshop<\/strong>\u00a0will take place at the\u00a0<strong>BBS New Campus<\/strong>, titled: \u201c<strong>Ancient Future. The Antinori Case: 26 Generations of Winemaking \u2013 Principles, Evolution, and Strategy<\/strong>\u201d.<\/p>\n<p>How is\u00a0<strong>leadership built to stand the test of centuries<\/strong>? What does it mean to innovate while honoring tradition?<\/p>\n<p><strong>Renzo Cotarella<\/strong>, CEO of Marchesi Antinori SpA, will share the remarkable story of one of the world\u2019s oldest and most prestigious winemaking families.<strong>\u00a0A journey through family values<\/strong>,\u00a0<strong>strategic transformation<\/strong>,\u00a0<strong>and entrepreneurial vision<\/strong>\u2014where past and future are uniquely intertwined.<\/p>\n<p>Renzo Cotarella leads one of the most iconic Made in Italy brands globally. With deep market insight and a steadfast focus on quality and innovation, he has masterfully blended cultural heritage with forward-looking strategy, elevating the Antinori name to internationally recognized excellence.<\/p>\n<p data-aura-rendered-by=\"85:941;a\">The event will be moderated by\u00a0<strong>Max Bergami<\/strong>, Dean of BBS.<\/p>\n<p>This is a unique opportunity to explore how\u00a0<strong>history<\/strong>,\u00a0<strong>identity<\/strong>, and\u00a0<strong>strategic thinking<\/strong>\u00a0can serve as powerful levers for long-term business evolution.<\/p>\n<p><strong>To participate, click\u00a0<a href=\"https:\/\/www.bbscommunity.it\/s\/events#a0qR2000007m3yrIAA\" target=\"_blank\" rel=\"noopener\">here<\/a><\/strong>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On Monday,\u00a0May 5th\u00a0at\u00a06:00 PM, the\u00a0BBS Leadership Workshop\u00a0will take place at the\u00a0BBS New Campus, titled: \u201cAncient Future. The Antinori Case: 26 Generations of Winemaking \u2013 Principles, Evolution, and Strategy\u201d. How is\u00a0leadership built to stand the test of centuries? What does it mean to innovate while honoring tradition? Renzo Cotarella, CEO of Marchesi Antinori SpA, will share [&hellip;]<\/p>\n","protected":false},"author":132,"template":"","class_list":["post-136860","event","type-event","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ancient Future. 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