{"id":135570,"date":"2025-04-03T17:42:14","date_gmt":"2025-04-03T15:42:14","guid":{"rendered":"https:\/\/www.bbs.unibo.it\/?post_type=event&p=135570"},"modified":"2025-04-03T17:42:14","modified_gmt":"2025-04-03T15:42:14","slug":"the-innovation-formula-creativity-strategy-bold-moves","status":"publish","type":"event","link":"https:\/\/www.bbs.unibo.it\/en\/event\/the-innovation-formula-creativity-strategy-bold-moves\/","title":{"rendered":"The Innovation Formula: Creativity, Strategy & Bold Moves"},"content":{"rendered":"

On Wednesday<\/strong>,\u00a0April 9<\/strong>, at\u00a06:00 PM<\/strong>, the\u00a0BBS New Campus<\/strong>\u00a0will host the\u00a0BBS Leadership Workshop<\/strong>\u00a0titled \u201cThe Innovation Formula: Creativity, Strategy & Bold Moves<\/strong>.\u201d<\/p>\n

How can a truly innovative idea be created in an increasingly crowded market? What is the right balance between creativity and strategy?\u00a0Paolo Dalla Mora<\/strong>, an entrepreneur and creative mind, will share his experience of transforming intuition into a successful brand by combining vision, strategy, and a touch of boldness. From lateral thinking to brand activation, we will explore\u00a0the role of creativity in business<\/strong>\u00a0and the importance of a team that can look beyond the assigned task.<\/p>\n

Paolo Dalla Mora founded\u00a0ENGINE<\/strong>, a 100% organic Italian gin, and the gourmet osteria Campamac. He has held prominent roles such as Chief Marketing Officer at Moschino and Global Communication Director at Illva Saronno Holding. His career spans fashion, food, and spirits, strongly focusing on sustainability and Made in Italy.<\/p>\n

It is a unique opportunity to discover how to innovate and stand out while staying true to the value of authentic ideas.<\/p>\n

\n

Speaker<\/strong>:<\/p>\n

Paolo Dalla Mora<\/span><\/strong><\/p>\n

Entrepreneur | Founder, Strucchi Vermouths & Bitter | Owner, Campamac<\/p>\n

Discussants<\/strong>:<\/p>\n

Alec Ross<\/span><\/strong><\/p>\n

Author, Entrepreneur | Distinguished Adjunct Professor, BBS<\/p>\n

Barbara Lorenzini<\/span><\/strong><\/p>\n

Marketing Consultant | Adjunct Faculty, BBS<\/p>\n

\n

To participate, click\u00a0here<\/a><\/strong>.<\/p>\n

 <\/p>\n

We look forward to seeing you!<\/p>\n","protected":false},"excerpt":{"rendered":"

On Wednesday,\u00a0April 9, at\u00a06:00 PM, the\u00a0BBS New Campus\u00a0will host the\u00a0BBS Leadership Workshop\u00a0titled \u201cThe Innovation Formula: Creativity, Strategy & Bold Moves.\u201d How can a truly innovative idea be created in an increasingly crowded market? What is the right balance between creativity and strategy?\u00a0Paolo Dalla Mora, an entrepreneur and creative mind, will share his experience of transforming […]<\/p>\n","protected":false},"author":27,"template":"","class_list":["post-135570","event","type-event","status-publish","hentry"],"acf":[],"yoast_head":"\nThe Innovation Formula: Creativity, Strategy & Bold Moves | BBS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bbs.unibo.it\/en\/event\/the-innovation-formula-creativity-strategy-bold-moves\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Innovation Formula: Creativity, Strategy & Bold Moves | BBS\" \/>\n<meta property=\"og:description\" content=\"On Wednesday,\u00a0April 9, at\u00a06:00 PM, the\u00a0BBS New Campus\u00a0will host the\u00a0BBS Leadership Workshop\u00a0titled \u201cThe Innovation Formula: Creativity, Strategy & Bold Moves.\u201d How can a truly innovative idea be created in an increasingly crowded market? What is the right balance between creativity and strategy?\u00a0Paolo Dalla Mora, an entrepreneur and creative mind, will share his experience of transforming […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bbs.unibo.it\/en\/event\/the-innovation-formula-creativity-strategy-bold-moves\/\" \/>\n<meta property=\"og:site_name\" content=\"BBS\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BolognaBusinessSchool\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bbs.unibo.it\/en\/event\/the-innovation-formula-creativity-strategy-bold-moves\/\",\"url\":\"https:\/\/www.bbs.unibo.it\/en\/event\/the-innovation-formula-creativity-strategy-bold-moves\/\",\"name\":\"The Innovation Formula: Creativity, Strategy & Bold Moves | BBS\",\"isPartOf\":{\"@id\":\"https:\/\/www.bbs.unibo.it\/en\/#website\"},\"datePublished\":\"2025-04-03T15:42:14+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.bbs.unibo.it\/en\/event\/the-innovation-formula-creativity-strategy-bold-moves\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bbs.unibo.it\/en\/event\/the-innovation-formula-creativity-strategy-bold-moves\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.bbs.unibo.it\/en\/event\/the-innovation-formula-creativity-strategy-bold-moves\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.bbs.unibo.it\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Eventi\",\"item\":\"https:\/\/www.bbs.unibo.it\/en\/event\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The Innovation Formula: Creativity, Strategy & Bold Moves\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bbs.unibo.it\/en\/#website\",\"url\":\"https:\/\/www.bbs.unibo.it\/en\/\",\"name\":\"BBS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.bbs.unibo.it\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Innovation Formula: Creativity, Strategy & Bold Moves | BBS","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bbs.unibo.it\/en\/event\/the-innovation-formula-creativity-strategy-bold-moves\/","og_locale":"en_US","og_type":"article","og_title":"The Innovation Formula: Creativity, Strategy & Bold Moves | BBS","og_description":"On Wednesday,\u00a0April 9, at\u00a06:00 PM, the\u00a0BBS New Campus\u00a0will host the\u00a0BBS Leadership Workshop\u00a0titled \u201cThe Innovation Formula: Creativity, Strategy & Bold Moves.\u201d How can a truly innovative idea be created in an increasingly crowded market? 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