{"id":125760,"date":"2024-09-17T11:39:49","date_gmt":"2024-09-17T09:39:49","guid":{"rendered":"https:\/\/www.bbs.unibo.it\/?post_type=event&#038;p=125760"},"modified":"2024-09-18T10:50:15","modified_gmt":"2024-09-18T08:50:15","slug":"the-export-of-italian-products-strategies-and-opportunities","status":"publish","type":"event","link":"https:\/\/www.bbs.unibo.it\/en\/event\/the-export-of-italian-products-strategies-and-opportunities\/","title":{"rendered":"The Export of Italian Products &#8211; Strategies and Opportunities"},"content":{"rendered":"<p>On <strong>Monday<\/strong>, <strong>October 7<\/strong>,\u00a0 <strong>from 5 to 6 p.m<\/strong>., will take place the event <strong>The Export of Italian Products &#8211; Strategies and Opportunities<\/strong>.<br \/>\nThe event will be held online, via the Microsoft Teams platform.<\/p>\n<p>In an increasingly competitive global environment, knowing the right strategies to penetrate and consolidate one&#8217;s presence in international markets is crucial for the success of any business.<br \/>\nExporting represents one of the main growth drivers for Italian companies, especially in key sectors such as agri-food, fashion, design, and automotive. However, accessing international markets requires a deep understanding of global dynamics, a solid marketing strategy, and the ability to adapt to the diverse needs of foreign consumers.<\/p>\n<p>We will discuss these topics with <strong>Alessio Mazzuca<\/strong>, BBS Alumnus and Export Marketing Manager at <strong>Terre Cevico<\/strong>, one of the most dynamic and innovative players in the Italian wine sector. With years of experience in the international expansion of Italian agri-food products, Alessio Mazzuca will share his expertise with the participants, illustrating effective strategies and providing concrete examples of how to bring Made in Italy to global markets.<\/p>\n<p>Moderators:<\/p>\n<p><strong>Angelo Manaresi<\/strong> | Scientific Director in the Master in Business Management, Bologna Business School<br \/>\n<strong>Barbara Lorenzini<\/strong> | Professor of Marketing in the Master in Business Management, Bologna Business School<\/p>\n<p>The event will be held in Italian.<\/p>\n<p>To participate in the event, please fill out the registration form.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On Monday, October 7,\u00a0 from 5 to 6 p.m., will take place the event The Export of Italian Products &#8211; Strategies and Opportunities. The event will be held online, via the Microsoft Teams platform. In an increasingly competitive global environment, knowing the right strategies to penetrate and consolidate one&#8217;s presence in international markets is crucial [&hellip;]<\/p>\n","protected":false},"author":8,"template":"","class_list":["post-125760","event","type-event","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Export of Italian Products - Strategies and Opportunities | BBS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bbs.unibo.it\/en\/event\/the-export-of-italian-products-strategies-and-opportunities\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019Export dei Prodotti Italiani - Strategie e Opportunit\u00e0\" \/>\n<meta property=\"og:description\" content=\"On Monday, October 7,\u00a0 from 5 to 6 p.m., will take place the event The Export of Italian Products &#8211; Strategies and Opportunities. 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