{"id":124804,"date":"2024-07-26T15:07:52","date_gmt":"2024-07-26T13:07:52","guid":{"rendered":"https:\/\/www.bbs.unibo.it\/?post_type=event&p=124804"},"modified":"2024-09-18T10:47:52","modified_gmt":"2024-09-18T08:47:52","slug":"marketing-4-0-unleashing-the-power-of-generative-ai","status":"publish","type":"event","link":"https:\/\/www.bbs.unibo.it\/en\/event\/marketing-4-0-unleashing-the-power-of-generative-ai\/","title":{"rendered":"Marketing 4.0: Unleashing the Power of Generative AI"},"content":{"rendered":"

With the advent of advanced data management technologies, we have enhanced the quality, availability and privacy of customer information. These innovations have significantly improved customer interactions and transformed the role of marketing analysts: they have shifted from traditional data interpreters to strategic and predictive decision-makers. Now, Generative AI has emerged as the next game-changer, enabling machine learning-powered, large-scale and individually personalized customer experiences. Integrating all these elements into an innovative marketing process while upholding ethical standards and data governance practices presents a considerable challenge. Marketers must be prepared and well-equipped to navigate this evolving landscape.<\/p>\n

Join us on Monday, September 30, from 4 p.m. to 5 p.m. CEST, online<\/strong> through the MS Teams platform<\/strong>, in the event \u2018Marketing 4.0: Unleashing the Power of Generative AI\u2019 <\/strong><\/em>of\u00a0Bologna Business School<\/strong> with guest speaker Francesco Golfieri, Data Architect, Gruppo Hera<\/strong>.<\/p>\n

Moderated by Gabriele Pizzi and Pierluigi Sardella.<\/p>\n

The event will be held in English language.<\/p>\n

 <\/p>\n

To participate in the online presentation, please fill in the registration form.<\/strong><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

With the advent of advanced data management technologies, we have enhanced the quality, availability and privacy of customer information. These innovations have significantly improved customer interactions and transformed the role of marketing analysts: they have shifted from traditional data interpreters to strategic and predictive decision-makers. Now, Generative AI has emerged as the next game-changer, enabling […]<\/p>\n","protected":false},"author":108,"template":"","class_list":["post-124804","event","type-event","status-publish","hentry"],"acf":[],"yoast_head":"\nMarketing 4.0: Unleashing the Power of Generative AI | BBS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bbs.unibo.it\/en\/event\/marketing-4-0-unleashing-the-power-of-generative-ai\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing 4.0: Unleashing the Power of Generative AI\" \/>\n<meta property=\"og:description\" content=\"With the advent of advanced data management technologies, we have enhanced the quality, availability and privacy of customer information. 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