{"id":109541,"date":"2023-10-18T09:54:08","date_gmt":"2023-10-18T07:54:08","guid":{"rendered":"https:\/\/www.bbs.unibo.it\/?post_type=event&#038;p=109541"},"modified":"2023-10-20T10:21:11","modified_gmt":"2023-10-20T08:21:11","slug":"brand-management-in-the-international-markets","status":"publish","type":"event","link":"https:\/\/www.bbs.unibo.it\/en\/event\/brand-management-in-the-international-markets\/","title":{"rendered":"Brand Management in the International Markets"},"content":{"rendered":"<p>Expanding a brand in international markets requires balancing complex needs.<br \/>\nHow to adapt positioning to local cultures while maintaining a consistent brand identity?<br \/>\nHow to allocate investments between markets and short vs. long-term objectives?<\/p>\n<p>In the webinar, to be held on <strong>Monday 23 October from 5 to 6 p.m. (CEST) via MS Teams platform<\/strong>, we will examine strategic logics for managing the complexity of a global brand.<\/p>\n<p>We will discuss this with:<\/p>\n<ul>\n<li>Guest: <em>Giampiero Giunta | Senior Brand Manager at P&amp;G and Extended Faculty at BBS<\/em><\/li>\n<li>Moderators:<em> Angelo Manaresi and Barbara Lorenzini<\/em><\/li>\n<\/ul>\n<p>The event will be held in English.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>To attend the event, please fill in the registration form.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Expanding a brand in international markets requires balancing complex needs. How to adapt positioning to local cultures while maintaining a consistent brand identity? How to allocate investments between markets and short vs. long-term objectives? In the webinar, to be held on Monday 23 October from 5 to 6 p.m. (CEST) via MS Teams platform, we [&hellip;]<\/p>\n","protected":false},"author":108,"template":"","class_list":["post-109541","event","type-event","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brand Management in the International Markets | BBS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bbs.unibo.it\/en\/event\/brand-management-in-the-international-markets\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Management in the International Markets | BBS\" \/>\n<meta property=\"og:description\" content=\"Expanding a brand in international markets requires balancing complex needs. How to adapt positioning to local cultures while maintaining a consistent brand identity? How to allocate investments between markets and short vs. long-term objectives? In the webinar, to be held on Monday 23 October from 5 to 6 p.m. (CEST) via MS Teams platform, we [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bbs.unibo.it\/en\/event\/brand-management-in-the-international-markets\/\" \/>\n<meta property=\"og:site_name\" content=\"BBS\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BolognaBusinessSchool\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-20T08:21:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bbs.unibo.it\/wp-content\/uploads\/2023\/10\/gestioneimpresa_1200.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"528\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.bbs.unibo.it\/wp-content\/uploads\/2023\/10\/gestioneimpresa_1200.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bbs.unibo.it\/en\/event\/brand-management-in-the-international-markets\/\",\"url\":\"https:\/\/www.bbs.unibo.it\/en\/event\/brand-management-in-the-international-markets\/\",\"name\":\"Brand Management in the International Markets | BBS\",\"isPartOf\":{\"@id\":\"https:\/\/www.bbs.unibo.it\/en\/#website\"},\"datePublished\":\"2023-10-18T07:54:08+00:00\",\"dateModified\":\"2023-10-20T08:21:11+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.bbs.unibo.it\/en\/event\/brand-management-in-the-international-markets\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bbs.unibo.it\/en\/event\/brand-management-in-the-international-markets\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.bbs.unibo.it\/en\/event\/brand-management-in-the-international-markets\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.bbs.unibo.it\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Eventi\",\"item\":\"https:\/\/www.bbs.unibo.it\/en\/event\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Brand Management in the International Markets\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bbs.unibo.it\/en\/#website\",\"url\":\"https:\/\/www.bbs.unibo.it\/en\/\",\"name\":\"BBS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.bbs.unibo.it\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Brand Management in the International Markets | BBS","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bbs.unibo.it\/en\/event\/brand-management-in-the-international-markets\/","og_locale":"en_US","og_type":"article","og_title":"Brand Management in the International Markets | BBS","og_description":"Expanding a brand in international markets requires balancing complex needs. How to adapt positioning to local cultures while maintaining a consistent brand identity? How to allocate investments between markets and short vs. long-term objectives? In the webinar, to be held on Monday 23 October from 5 to 6 p.m. (CEST) via MS Teams platform, we [&hellip;]","og_url":"https:\/\/www.bbs.unibo.it\/en\/event\/brand-management-in-the-international-markets\/","og_site_name":"BBS","article_publisher":"https:\/\/www.facebook.com\/BolognaBusinessSchool\/","article_modified_time":"2023-10-20T08:21:11+00:00","og_image":[{"width":1200,"height":528,"url":"https:\/\/www.bbs.unibo.it\/wp-content\/uploads\/2023\/10\/gestioneimpresa_1200.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_image":"https:\/\/www.bbs.unibo.it\/wp-content\/uploads\/2023\/10\/gestioneimpresa_1200.jpg","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.bbs.unibo.it\/en\/event\/brand-management-in-the-international-markets\/","url":"https:\/\/www.bbs.unibo.it\/en\/event\/brand-management-in-the-international-markets\/","name":"Brand Management in the International Markets | BBS","isPartOf":{"@id":"https:\/\/www.bbs.unibo.it\/en\/#website"},"datePublished":"2023-10-18T07:54:08+00:00","dateModified":"2023-10-20T08:21:11+00:00","breadcrumb":{"@id":"https:\/\/www.bbs.unibo.it\/en\/event\/brand-management-in-the-international-markets\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bbs.unibo.it\/en\/event\/brand-management-in-the-international-markets\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.bbs.unibo.it\/en\/event\/brand-management-in-the-international-markets\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.bbs.unibo.it\/en\/"},{"@type":"ListItem","position":2,"name":"Eventi","item":"https:\/\/www.bbs.unibo.it\/en\/event\/"},{"@type":"ListItem","position":3,"name":"Brand Management in the International Markets"}]},{"@type":"WebSite","@id":"https:\/\/www.bbs.unibo.it\/en\/#website","url":"https:\/\/www.bbs.unibo.it\/en\/","name":"BBS","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bbs.unibo.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.bbs.unibo.it\/en\/wp-json\/wp\/v2\/event\/109541","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bbs.unibo.it\/en\/wp-json\/wp\/v2\/event"}],"about":[{"href":"https:\/\/www.bbs.unibo.it\/en\/wp-json\/wp\/v2\/types\/event"}],"author":[{"embeddable":true,"href":"https:\/\/www.bbs.unibo.it\/en\/wp-json\/wp\/v2\/users\/108"}],"version-history":[{"count":4,"href":"https:\/\/www.bbs.unibo.it\/en\/wp-json\/wp\/v2\/event\/109541\/revisions"}],"predecessor-version":[{"id":109548,"href":"https:\/\/www.bbs.unibo.it\/en\/wp-json\/wp\/v2\/event\/109541\/revisions\/109548"}],"wp:attachment":[{"href":"https:\/\/www.bbs.unibo.it\/en\/wp-json\/wp\/v2\/media?parent=109541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}