{"id":11057,"date":"2016-02-26T00:00:00","date_gmt":"2016-02-26T00:00:00","guid":{"rendered":"https:\/\/www.bbs.unibo.it\/corsi\/digital-customer-relationship-management-2\/"},"modified":"2020-02-28T19:52:04","modified_gmt":"2020-02-28T19:52:04","slug":"digital-customer-relationship-management","status":"publish","type":"corsi","link":"https:\/\/www.bbs.unibo.it\/en\/corsi\/digital-customer-relationship-management\/","title":{"rendered":"Digital Customer Relationship Management"},"content":{"rendered":"<p style=\"text-align: justify;\">This course is aimed to provide students with the theoretical and analytical tools needed to investigate the customer journey across the multiple contact points. The focus of the course will be mainly on, but not limited to, the digital channels and their integration with the offline channels in order to obtain a complete overview of the plethora of firm to customer interactions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This course is aimed to provide students with the theoretical and analytical tools needed to investigate the customer journey across the multiple contact points. The focus of the course will be mainly on, but not limited to, the digital channels and their integration with the offline channels in order to obtain a complete overview of [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","class_list":["post-11057","corsi","type-corsi","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Master&#039;s Degree in E-Commerce Management | Bologna Business School<\/title>\n<meta name=\"description\" content=\"The Master in Digital Commerce\/Omnichannel Management provides the skills to define online strategies and become a Digital Marketing Specialist.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Master&#039;s Degree in E-Commerce Management | Bologna 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