{"id":10928,"date":"2014-09-28T00:00:00","date_gmt":"2014-09-28T00:00:00","guid":{"rendered":"https:\/\/www.bbs.unibo.it\/corsi\/food-and-wine-distribution-and-retail\/"},"modified":"2020-02-28T19:51:32","modified_gmt":"2020-02-28T19:51:32","slug":"food-and-wine-distribution-and-retail-2","status":"publish","type":"corsi","link":"https:\/\/www.bbs.unibo.it\/en\/corsi\/food-and-wine-distribution-and-retail-2\/","title":{"rendered":"Food and Wine Distribution and Retail"},"content":{"rendered":"<p>In an industry where globalization has deeply modified many consumption patterns, go-to-market models are probably the most important success factor. This course compares trade structures in Europe, USA and BRIC markets, and provides the strategies and tools to choose the right network for mono-channel or multi-channel distribution strategy. Special attention will be dedicated to sales management and to commercial services provided to partners: sampling, credit, warranties, logistic support, trade marketing mix.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In an industry where globalization has deeply modified many consumption patterns, go-to-market models are probably the most important success factor. This course compares trade structures in Europe, USA and BRIC markets, and provides the strategies and tools to choose the right network for mono-channel or multi-channel distribution strategy. Special attention will be dedicated to sales [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","class_list":["post-10928","corsi","type-corsi","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MBA in Food and Beverage Management | University of Bologna<\/title>\n<meta name=\"description\" content=\"The MBA in Food and Wine is a one-year MBA program helping students develop managerial skills in the Food and Beverage sector. 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