{"version":"1.0","provider_name":"BBS","provider_url":"https:\/\/www.bbs.unibo.it\/en\/","author_name":"Paolo Onnis","author_url":"https:\/\/www.bbs.unibo.it\/en\/author\/onnisbbs\/","title":"H2H Marketing | BBS","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"ypX0B3y8ce\"><a href=\"https:\/\/www.bbs.unibo.it\/en\/research\/marketing-h2h\/\">H2H Marketing<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.bbs.unibo.it\/en\/research\/marketing-h2h\/embed\/#?secret=ypX0B3y8ce\" width=\"600\" height=\"338\" title=\"&#8220;H2H Marketing&#8221; &#8212; BBS\" data-secret=\"ypX0B3y8ce\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","description":"Once upon a time there was B2B (or BTB). And B2C. The two gave birth to B2B2C. And BTP (it stands for Business to People, the layman should not confuse it with the more popular BTp). Now we are at H2H (Human to Human, just to be clear). All of this is the result of [&hellip;]","thumbnail_url":"https:\/\/www.bbs.unibo.it\/wp-content\/uploads\/2021\/12\/Ancarani-Articolo.jpg"}