{"version":"1.0","provider_name":"BBS","provider_url":"https:\/\/www.bbs.unibo.it\/en\/","author_name":"Sara Pezzutti","author_url":"https:\/\/www.bbs.unibo.it\/en\/author\/sara-pezzutti\/","title":"DRIVING GROWTH IN B2B MARKETS | BBS","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"IiATprR67i\"><a href=\"https:\/\/www.bbs.unibo.it\/en\/open-program\/marketing-strategy-and-growth\/\">DRIVING GROWTH IN B2B MARKETS<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.bbs.unibo.it\/en\/open-program\/marketing-strategy-and-growth\/embed\/#?secret=IiATprR67i\" width=\"600\" height=\"338\" title=\"&#8220;DRIVING GROWTH IN B2B MARKETS&#8221; &#8212; BBS\" data-secret=\"IiATprR67i\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.bbs.unibo.it\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","description":"In increasingly competitive B2B markets\u2014characterised by complex buying processes, evolving business models, and the growing availability of data and digital technologies\u2014growth no longer depends solely on acquiring new customers. It requires the ability to identify the most promising opportunities, build a distinctive value proposition, and maximise the long-term value generated through customer relationships. The Driving [&hellip;]","thumbnail_url":"https:\/\/www.bbs.unibo.it\/wp-content\/uploads\/2021\/10\/equis.png"}