1.0BBShttps://www.bbs.unibo.it/en/Roberta Gallohttps://www.bbs.unibo.it/en/author/robertabbs/rich600338<blockquote class="wp-embedded-content" data-secret="pKMRmrNMzm"><a href="https://www.bbs.unibo.it/en/research/the-journey-towards-sustainability-continue/">The journey towards sustainability continue</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.bbs.unibo.it/en/research/the-journey-towards-sustainability-continue/embed/#?secret=pKMRmrNMzm" width="600" height="338" title="“The journey towards sustainability continue” — BBS" data-secret="pKMRmrNMzm" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> Abstract Founded in 1893, Ferrarelle is the Italian sparkling natural mineral water par excellence. The case (B) illustrates the main strategic choices that the company pursued in the last ten years to become more environmentally sustainable. Environmental sustainability is a sensitive theme across many industries. However, it is becoming a salient issue in the food […]