The BBS Global MBA gave me a practical understanding of the automotive industry. An interview with Can Bozkurt, Global MBA – Supercars, Superbikes & Motorsports alumnus
18 June 2026Turning a passion into a successful career is the dream of many young professionals who choose to pursue a specialized MBA.
The Global MBA – Supercars, Superbikes & Motorsports at Bologna Business School offers an immersive experience in the heart of Italy’s Motor Valley, providing direct exposure to companies, professionals, and iconic brands in the automotive and motorsport industries.
In this interview, alumnus Can Bozkurt shares his professional journey, the reasons that led him to choose Bologna Business School, and the tangible value of the experience he gained throughout the program.
My motorsport experiences shaped my professional journey
Before arriving in Bologna, Can Bozkurt had already built a diverse professional background spanning marketing, motorsport, and communications: «Before moving to Bologna to join the Global MBA program, I was working as an Assistant Brand Manager at Anadolu Efes, where I managed international brands. It was an amazing experience and an excellent environment in which to start my career.»
However, his path extended well beyond the corporate world.
«I started working as a windsurfing instructor at a young age, became involved in motorcycle journalism by producing both written and visual content, and took part in organizing the Formula 1 Turkish Grand Prix in 2020 and 2021.»
These varied experiences helped shape his professional outlook: «All of these “small” experiences had a significant impact on both my career path and my approach to professional life.»
I Chose the Global MBA because it combines management education with a passion for motorsport
«Among the many international MBA programs available, the BBS program immediately stood out because of its strong specialization in the automotive and motorsport industries. After my experiences in Formula 1 and journalism, I always believed that following my passion should be the guiding principle of my future career.»
It was precisely this combination of business education and industry specialization that made the difference: «When I discovered the program and saw how deeply it focused on a field I am truly passionate about, it immediately distinguished itself from the others.»
The competitive advantage of the BBS Global MBA
Studying in the Motor Valley makes everything real
One of the most distinctive aspects of the Global MBA – Supercars, Superbikes & Motorsports is its location: Italy’s Motor Valley, a global benchmark for automotive excellence, motorsport, and innovation.
According to Can Bozkurt, experiencing the program within this ecosystem fundamentally changes the way students learn: «I believe the most important aspect of living and studying in the Motor Valley, especially for those coming from abroad, is that things which once seemed intangible suddenly become tangible.»
The opportunity to interact directly with companies and industry professionals is a major added value: «You meet professionals, visit companies and factories, attend events, and become an integral part of the Motor Valley.»
An experience that not only enhances academic learning but also becomes a powerful source of motivation.
The program is built on three fundamental pillars
When asked about the key competitive advantages he gained from the MBA, Can Bozkurt answers without hesitation: «Industry knowledge and a broader perspective.»
The value of the program is built on a balance of three essential elements:
- Practical learning and an international perspective: «The program combines academic knowledge with real-world applications, creating an exceptional opportunity to look behind the scenes of not only the legendary companies of the Motor Valley but also organizations from around the world.»
- Professors and industry professionals: «The second pillar is the professors and professionals who have participated in and contributed to the development of these practices in real time. Listening to their lectures, experiences, and perspectives is an invaluable opportunity.»
- International networking and multicultural diversity: «Having classmates from all over the world, with different cultures, experiences, and professional backgrounds, teaches you a great deal and helps you develop broader perspectives.»
A component that significantly enriches both the personal and professional journey.
The Global MBA opens a door—it’s up to you to walk through it
«For anyone who wants to pursue their passion in this industry, the program opens a door and provides a set of tools to help you walk through it. There is no single path to follow, no one skill to develop, and no single action that guarantees success.»
This is why mindset plays such a crucial role: «Being open-minded, proactive, and motivated is the foundation for building the set of tools that works best for you.»
An International MBA for building a career in motorsport
Can Bozkurt’s experience demonstrates how the Global MBA – Supercars, Superbikes & Motorsports at Bologna Business School is much more than a traditional MBA program.
Thanks to its immersion in Motor Valley ecosystem, direct contact with companies and professionals in the industry, and an international community, the program offers students a real opportunity to turn their passion for the automotive and motorsports industries into a global career.
