Open program – Sales and Marketing

The Open Programs at Bologna Business School are designed for ambitious managers and professionals ready to take a leap forward and enhance their profile with both specialized and cross-functional skills.

Bologna Business School goes beyond offering managerial training: it is a driving force for change and innovation. Today more than ever, professionals and organizations must tackle complex challenges such as effective project management, operational process optimization, financial literacy for non-specialists, and the development of competitive commercial strategies.

Each program is crafted to deliver concrete, up-to-date tools, ensuring an immediate impact on both professional and business growth.

Bologna Business School is more than education — it’s an accelerator of ideas and a driver of innovation for the future.

Request Information

Request Information

Phone number (optional) – enter it for an orientation call

Because BBS is not just a school — it’s an ecosystem of growth and transformation, designed to prepare you to face the challenges of today and tomorrow through three fundamental pillars:

Learning: cutting-edge programs that shape leaders capable of driving change, tackling crucial issues such as sustainability and climate change.
Dissemination: a network of knowledge and ideas that goes beyond the classroom, promoting ethics, responsibility, and sustainability among students, academics, businesses, and society.
Impact: concrete initiatives that generate real value for stakeholders and create a positive effect on the community, both locally and globally.

The future belongs to those who can combine strategy and innovation. At BBS, change is not just a trend — it’s a strategic pillar guiding every aspect of education.

Choose a path that puts you at the heart of change. Choose Bologna Business School.

Open Program | Italian

Sales Management

Discover more

Open Program | Italian

Trade Marketing & Sales Management

Discover more

Open Program | Italian

Shopper Marketing

Discover more

Open Program | English

KAM – Key Account Management

Discover more

Open Program | Italian

Brand & Marketing management in the beauty industry

Discover more

Open program | Italian

Digital Marketing & Communication

Discover more