On Wednesday, July 8, 2026, at 6:00 PM (CEST), the Open Lesson “The Challenge of Innovation and the Branding Journey of Private Label | Cases from Grocery Retailers in different countries” will be held online via Microsoft Teams.
Retailer Brands (Private Labels) are now one of the most significant transformations in the consumer goods industry. Evolving far beyond the traditional concept of private labels, these products are experiencing steady growth worldwide, reshaping the role of brands and competitive dynamics across the Food & Beverage sector.
In Europe, the market where this model first emerged and developed, annual sales of Retailer Brand products are expected to exceed 500 billion euros in the near future. This growth is driven not only by increasing volumes, but also by improvements in quality, innovation, and consumer perception, particularly among younger generations.
During the Open Lesson, we will explore the evolution of Retailer Brands through real-world case studies from international retailers, examining the strategies that are driving innovation in the sector and influencing changing consumer preferences. The session will also provide valuable insights into how Retailer Brands are redefining Food Retail business models and creating new opportunities for companies, managers, and industry professionals.
Speaker:
Paolo Palomba | Partner, IPLC – The Retailer Brand Specialists; Adjunct Professor, Bologna Business School; and C-Level Manager with international experience in leading Food & Beverage Retail and Manufacturing companies.
