On June 8, 2026, at 5:30 pm, the online Open Lesson “BBS meets Pfizer – Omnichannel Marketing and Strategy in the Pharma Industry” will take place, focusing on the evolution of omnichannel strategies in the pharmaceutical industry and the skills required today to build a career in a fast-changing global environment.
The event will feature Flavia Taliento, Omnichannel Marketing & Strategy Manager at Pfizer, who will share her experience in marketing and strategy within the pharma sector, offering a concrete overview of how companies are redefining engagement, communication, and business models in an increasingly connected ecosystem.
Through her contribution, participants will gain deeper insight into the key dynamics of omnichannel marketing in the pharmaceutical industry, understand the challenges currently reshaping the sector, and explore the career paths and professional opportunities emerging in one of the most innovative and strategic industries in today’s global market.
During the Open Lesson, participants will explore:
- omnichannel strategies in the pharmaceutical industry
- the evolution of communication and customer engagement
- key skills required in global pharmaceutical companies
- career paths and professional growth opportunities in the sector
- challenges and trends transforming the healthcare market
The session will be moderated by Prof. Angelo Manaresi and Prof.ssa Barbara Lorenzini.
The event will be in English.
Registration is required to attend.
