Artificial Intelligence meets business: the Smart Week of the Executive Master in AI for Business
24 July 2026Four days dedicated to engaging with companies, industry professionals and real-world applications to explore the role of Artificial Intelligence in transforming organizations. The second Smart Week of the Executive Master in AI for Business offered participants a learning experience that combined guest lectures, company visits, workshops and project work, connecting technological expertise with business applications.
The week opened with Maurizio Gabbrielli, Academic Director of the Master, followed by guest speeches from Paolo Spreafico, Country Director Customer Engineering for Italy at Google, and Alessandra Benedetti, Head of Enterprise Transformation and Information Technologies at SCM Group, who shared their perspectives and experience on the adoption of Artificial Intelligence across organizations.
The programme continued with company visits to Datalogic, SACMI and VisLab, giving participants the opportunity to see firsthand how AI is being applied in different industrial contexts and to engage with companies driving innovation in their respective sectors.
The Smart Week also featured guest lectures by Luca Cerati, Director – Research & Technology Coordination at Coesia, Carmine Artone, Chief Information Officer at Gruppo Hera and Alessandro Marasciulo, Data & Innovation Manager at Gruppo Hera who explored the contribution of Artificial Intelligence to process innovation and the evolution of organizational models.
Alongside these opportunities to engage with industry, the programme included a N8N & Automation workshop led by Carolina Leuzzi, Senior Strategist at Dinova, as well as Project Work activities coordinated by Cristiano Boscato, CEO of Dinova and Project Work Tutor for the Master.
An experience that reflects the approach of the Executive Master in AI for Business: combining academic excellence, direct engagement with companies and hands-on learning to equip participants with the tools and skills needed to understand and lead the evolution of Artificial Intelligence in business.
