Bologna Business School offers excellence training in the Sales and Marketing area, with concentrations focused on digital marketing, data analysis and sales optimization. Through a mix of theory, innovative tools, and real-life case studies, participants acquire technical and managerial skills to face the challenges of digital transformation, customer experience and omnichannel strategies.
The programs train professionals capable of creating value in global and competitive environments through innovative strategies and improved business performance. The hands-on approach enables them to analyze market trends, leverage digital technologies, and drive organizations’ success with strategic and integrated marketing and sales management.
